Marketing & Strategy Guide

Reference Tools

When researching a new topic it is often necessary to get an overview, explanations of unfamiliar terms, or brief factual information.

UNB subscribes to a substantial collection of print and electronic reference tools (dictionaries, encyclopaedias, handbooks, guides, and standards) in the field of Marketing/Advertising.

To find additional reference materials, check our Reference Materials database.

Key Resources

  • Dictionary of Marketing

    A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing.

  • Key concepts in marketing

    Introduces and examines the key issues, methods, models and debates that define the field of marketing today.

  • Strategy and competition: the Porter collection

    This collection highlights the most important ideas and concepts from Michael E. Porter, recognized worldwide as the leading thinker on strategy. Porter heads The Institute for Strategy and Competitiveness based at Harvard Business School and is the foremost authority on competitive strategy for business, as well as on the competitiveness and economic development of nations, states, and regions.

  • Wiley International Encyclopedia of Marketing

    Marking a landmark work of reference for the field, the Wiley Encyclopedia of Marketing spans six subject volumes and is the first international, multi-volume encyclopedia of marketing.

    With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume, and each volume carries an index.

  • Encyclopedia of major marketing strategies [HIL-REF HF5837 .E53 2013]

    Revised volume of the Encyclopedia of major marketing campaigns.

  • Consumer behavior 2017-2018 (United States)

    Market Research Handbook

  • Marketing facts: statistics and trends for marketing in Canada [HIL-REF HF5415.12 .C3 M375]
  • Dictionary of Marketing Terms [HIL-REF HF5415 .D4874 1995]

    Brief entries define some 2,500 marketing terms in this dictionary covering everyday professional terminology and the specialized vocabulary in corporate and academic use. This second edition reflects the explosion of the language over the past quarter century. Useful for students and executives. Annotation c. by Book News, Inc., Portland, Or. Distributed by Syndetic Solutions, Inc.

  • Blackwell handbook of strategic management, The
    This title is part of the Blackwell Reference Online e-book collection.
    Unlimited simultaneous users
  • Sage handbook of social marketing [HIL-REF HF5414 .S244 2011]

    "This benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline." --Provided by publisher.

  • Fairchild dictionary of retailing [HIL-REF HF5429 .O78 2009]

    The Fairchild Dictionary of Retailing defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered.

  • Handbook of Marketing Scales [HIL-REF HF5415.3 .B323 2011]

    The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.

Additional Resources

  • Market share reporter
    Market Share Reporter (MSR) is a compilation of published market share data about companies, brands, products, commodities, services and facilities in U.S. and international markets. The 2016 online edition is available through Gale Virtual Reference Library. Data is compiled from periodical sources (newspapers, magazines, newsletters, government reports etc.) over the previous three to four years. Entries feature a descriptive title; data and market description; a list of producers/products; original sources are also provided. The main method used to store entries in MSR is by name of the report; reports can be found by keyword or by using the Advanced Search feature.
    Unlimited simultaneous users.
  • FP markets, Canadian Demographics [HIL-REF HC111 .B9]

    The two most recent editions are held in HIL-REF, and the rest are shelved in HIL-STACKS.

  • Media digest [HIL-REF P92 .C3 M324]

    Provides an annual listing of key facts about the Canadian media marketplace.

  • Media Handbook, The [HIL-REF HF5826.5 .K38 2017]

    The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client.The Media Handbook includes:examples to provide a better sense of how media planning and buying work in the real world;research studies to give readers additional references for more in-depth information;media terms defined when they are introduced, making readers more comfortable in subsequent discussions; and a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system.This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners. Distributed by Syndetic Solutions, Inc.

  • CARD Online (CARDonline)
    "CARDonline and The Media Information Network ... provides information services to advertising, sales, marketing and corporate communication professionals in print and online. CARD and CARDonline, our flagship services, are designed and managed to enhance the efficiency of professionals involved in buying and selling advertising. Advertising rates and related data are available on every significant medium in Canada and on selected International media."--About page.
    Unlimited simultaneous users.
  • Encyclopedia of sports management and marketing [HIL-REF GV713 .E53 2011]

    This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context.

  • Dictionary of Media and Communication

    The Dictionary of Media and Communication is an authoritative and wide-ranging A-Z providing over 2,200 entries on terms used in media and communication, from concepts and theories to technical terms, across subject areas that include advertising, digital culture, journalism, new media, radio studies, and telecommunications. It also covers relevant terminology from related disciplines such as literary theory, semiotics, cultural studies, and philosophy. The entries are extensively cross-referenced, allowing the reader to link related concepts that span different discourses with ease. It is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.

    With highly relevant web links to key essays, images, examples, and websites which complement the A-Z entries, as well as ‘Biographical Notes‘ with web links to key people, this is a valuable resource for media professionals, postgraduates, academics, and researchers and an eminently practical and user-friendly reference for anyone involved in the worlds of media and communication.

  • Advertising Age Encyclopedia of Advertising, The [HIL-REF HF5803 .A484 2003 vols. 1-3]

    Produced by an international team of more than 200 advisors and contributors, working under the auspices of "Advertising Age", the Museum of Broadcast Communications in Chicago, and the Hartman Center for Sales, Advertising, and Marketing History at Duke University, this groundbreaking work is the first and only definitive A-Z reference to a central and endlessly fascinating aspect of our consumer society. Featuring nearly 600 extensively illustrated entries, "The Advertising Age Encyclopedia of Advertising" provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also contains a color insert. Distributed by Syndetic Solutions, Inc.

  • Blackwell encyclopedia of management, The
    This title is part of the Blackwell Reference Online e-book collection.
    Unlimited simultaneous users
  • Qualitative Market Research: Principles and Practice [HIL-REF HF5415.2 .Q25 2002]

    Seven slim paperbound texts, boxed together, cover a range of topics connected with the practice of advertising in the UK (although most of the material is applicable in the US as well). An introduction overviews the field and its operations (in particular, the difference between qualitative market research and other forms of market research, and other forms of qualitative inquiry). Subsequent volumes focus on interviews, methods beyond interviewing, analysis and interpretation, brand development, advertisement development, and results delivery. Seven UK authors have contributed expertise based on their many years as market researchers and consultants; they share a lively interest for their work, in particular an interest in drawing together knowledge from both academic and commercial arenas. Each volume is indexed and includes an extensive bibliography. Annotation c. Book News, Inc., Portland, OR (booknews.com) Distributed by Syndetic Solutions, Inc.

  • Vividata (formerly Print Measurement Bureau)
    Vividata (formerly Print Measurement Bureau) provides member organizations with statistical data that tracks Canadian consumer demographics, media usage, lifestyle, attitudinal data and brand/product usage across 300+ categories. The data is derived from a quarterly survey of a sample of 38,000 Canadians (age 12+) and is released quarterly as rolling 12 month data. Tables are in exportable formats.

    PMB LEGACY DATA
    Please go here to view legacy data from the Print Measurement Bureau: Access 2015 data only
    Unlimited simultaneous users
  • Faulkner Advisory for Information Technology Studies (FAITS)
    Faulkner Advisory for Information Technology Studies (FAITS) is designed to help researchers keep up with the issues, trends, market conditions, products, services and vendors driving the information technology industry. This database provides reports covering IT infrastructure, telecommunications, wireless communications, data networking, convergence, information security, enterprise systems, Internet and web, and technology vendors. In addition, FAITS features links to NewsFactor, CBS Marketwatch, the BBC and other IT news sources.
    Unlimited simultaneous users.
  • Directory of business information resources: associations, newsletters, magazines & journals, trade shows, directories & databases, web sites [HIL-REF HF54.52 .U5 D567 2015]

    The Directory of Business Information Resources offers a complete picture of the information resources needed to participate effectively in a chosen industry.

  • International handbook of electronic commerce [HIL-REF HF5548.32 .I58 2000]
  • Blackwell Reference Online: Business and Management

    The home of quality reference resources for students and scholars, featuring Wiley-Blackwell’s acclaimed companions, handbooks, dictionaries and guides from across the social sciences and humanities.

  • Oxford Reference
    Multi-part database of the online versions of Oxford University Press texts. Each topical division contains the searchable version of the latest edition of published dictionaries and encyclopedias. Additionally, information about Oxford University Press is provided. Online texts will be updated after new editions of the print monographs are published. Covers the humanities and social sciences.
    5 simultaneous users.
  • American Marketing Association: Dictionary

    Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.

  • Cabells Scholarly Analytics – Whitelist (Business Set) & Blacklist
    UNB has access to the Whitelist and the Blacklist offered by Cabells International.

    The Whitelist covers more than 11,000 qualified academic journals spanning UNB's 4 accessible business related disciplines (Accounting, Economics & Finance, Management, and Marketing) to help researchers select the best match to publish their manuscripts. Each entry displays contact information, manuscript and submission guidelines, and actionable metrics to help researchers make informed decisions.

    The Blacklist is described as “deceptive” scholarly journals. The Cabells Journal Blacklist offers journal info, evaluation metrics, and submission details for universities Specialists analyze over 60 behavioral indicators to keep the community aware of the growing threats and to help keep academia protected from exploitative operations. The list became available in June 2017 and additional journal titles will be added on an ongoing basis.
    Unlimited simultaneous users.

 

Key Databases

When searching for journal articles, ABI Inform Complete and Business Source Premier databases are usually the best places to begin. Below are a few UNB-subscribed databases for research in Marketing/Advertising.

For additional databases, check the Article Databases page of the library website.

Key Resources

  • ABI/INFORM Complete (ProQuest)
    Indexing, abstracts, and full-text of scholarly and trade journal articles in business, management, and trade. Also covers dissertations, SSRN working papers, market reports, industry reports, business cases, local and regional business information, and global and trade news. Includes full text of The Wall Street Journal and digital images of selected key business journals from the first issue to the present. ABI Help Guide
    Unlimited simultaneous users.
  • Business Source Premier
    Business Source Premier provides full text for more than 3,700 scholarly business journals and other sources. Coverage includes virtually all subject areas related to business. BSP provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922.
    --- Try EBSCO's specialized Business Searching Interface for Business Source Premier. ---
    Unlimited simultaneous users.
  • Canadian Business and Current Affairs (CBCA) Complete (ProQuest)
    Canadian Business and Current Affairs (CBCA) Complete is the nation's largest and most comprehensive bibliographic full-text reference and current events database. Available through the ProQuest Web interface, CBCA Complete combines full text and indexed content from all four CBCA database subsets (Business, Current Events, Education, and Reference). Subject coverage is comprehensive and information is available from the broadest range of Canadian sources anywhere.
    Unlimited simultaneous users.
  • Passport GMID (Global Market Information Database)
    Passport GMID is an international market research database and analysis tool from Euromonitor. The database contains business intelligence and reports across key industries, companies, markets, and consumers in more than 200 categories for 80 countries. Also available is research on lifestyle, demographic and socio-economic country data that spans 206 countries.
    Passport GMID User Guide PDF
    Unlimited simultaneous users.
  • Statista
    Statista is a multidisciplinary database that aggregates information covering 80,000 topics. Access to data from over 18,000 sources covering 1.5 million statistics. All statistics can be directly downloaded in PNG, PDF, Excel, and PowerPoint formats. Data prepared according to academic citation standards, with a citation tool (APA, Chicago, Harvard, MLA, and Bluebook) and links to the original source for further research. Statista also covers industry reports, studies, forecasts, dossiers, digital market outlook , aesthetically pleasing infographics, and more.
    Unlimited simultaneous users.
  • Frost & Sullivan
    Frost & Sullivan provides in-depth full-text market research and strategy reports in various emerging high-technology sectors.
    Unlimited simultaneous users.
  • Communication & Mass Media Complete (CMMC)
    "CMMC incorporates the content of CommSearch (formerly produced by the National Communication Association), and Mass media articles index (formerly produced by Pennsylvania State University) along with numerous other journals..."--About the database.
    Unlimited simultaneous users.
  • PsycINFO
    PsycINFO is an abstracting and indexing database of more than 2000 journals (approximately 3.3 million records) devoted to peer-reviewed literature (journals, books and dissertations) in the behavioural sciences and mental health.
    Unlimited simultaneous users.
  • Hoover's Online (D & B/Mergent ; FLASH REQUIRED FOR ACCESS)
    Hoover’s Online is a quality business database from Dun & Bradstreet (D& B) that offers reliable and comprehensive insight and analysis on more than 85 million companies, 100 million contacts, and 900 industry segments. Whether you are generating leads, researching companies and industries, or comparing competitive strategies, Hoover’s data provides some of the most up-to-date information available.
    10 simultaneous users only
  • IBISWorld - US/Canadian Industry Reports
    Our IBISWorld database contains a range of comprehensive industry reports that offer valuable insight into U.S. and Canadian industries. Industry analysis includes key statistics, market conditions and forecasts, supply chain information, and competitive landscape. • US Industry Reports: The core collection has 30-40 page reports on more than 700 U.S. industries. The reports are written to the official North American Industry Classification System (NAICS). • Canada Industry Reports: The Canadian collection has over 400 detailed research reports on a wide variety of Canadian industries with new reports added every month.
    Unlimited simultaneous users.
  • Infomart (formerly FPinfomart.ca)
    Infomart provides access to a wide range of Financial Post (FP) electronic products including the Analyser, Dividends, Profiler, and Reports databases. The FP site features historical, investor and industry reports for 500 of Canada's leading publicly-traded companies and supplies corporate information on all Canadian publicly-traded companies. In addition, Infomart allows you to retrieve, manipulate and analyse basic data for over 1400 companies. Also offers a personal name search function and a Directory of Directors.
    4 simultaneous users.
  • Mergent Online
    Mergent Online provides access to financial data for over 25,000 public U.S. and international companies. Results include: company details/history, executives, ownership, key financials, equity pricing, reports, filings, news, competitors, plus a customized Report Builder. Company financial reports for up to 15 years can be downloaded via Excel spreadsheet software. Mergent also offers real-time access to company filings submitted to the SEC (U.S.) and SEDAR (Canada). Additional attributes include a Global Private Company database for over 20 million private companies, reports (industry or equity), economic indicators, and country profiles.
    Unlimited simultaneous users.

Additional Resources

  • Vividata (formerly Print Measurement Bureau)
    Vividata (formerly Print Measurement Bureau) provides member organizations with statistical data that tracks Canadian consumer demographics, media usage, lifestyle, attitudinal data and brand/product usage across 300+ categories. The data is derived from a quarterly survey of a sample of 38,000 Canadians (age 12+) and is released quarterly as rolling 12 month data. Tables are in exportable formats.

    PMB LEGACY DATA
    Please go here to view legacy data from the Print Measurement Bureau: Access 2015 data only
    Unlimited simultaneous users
  • First Research - Industry Profiles (Mergent Intellect)
    First Research offers knowledge tools (Industry Profiles and State & Provincial Profiles) that are essential for enhancing presentations and learning about key issues within 1000+ U.S. and Canadian industries. Canadian Industries: Select the International/Global Content tab on the Blue Navigation ribbon.
    Unlimited simultaneous users.
  • Leisure, Recreation and Tourism (see CAB Direct)
    Note: The content of the Leisure, Recreation and Tourism database has been absorbed by CAB Direct. It is no longer a separate database. Leisure, Recreation and Tourism from CAB Direct (formerly Leisure, Recreation and Tourism Abstracts) provides access to the international literature on "research and strategic development of leisure, recreation, sport, tourism and hospitality activities, facilities, products and services."
    4 simultaneous users.
  • SportDiscus
    SportDiscus is an international database that covers all aspects of "sport, fitness, recreation and related fields."
    8 simultaneous users.
  • Academic Search Premier
    Academic Search Premier is a multidisciplinary resource that "provides journal coverage for most academic areas of study."
    Unlimited simultaneous users.
  • Mergent Intellect
    Mergent Intellect is a web-based application powered by D&B/Hoover’s business datasets for over 100 million public and private North American/global companies. Alongside company research, the enhanced features of the Intellect interface offer users the opportunity to look up executives, build contact/mailing lists and perform market research queries. Use Mergent's Quick Tips and/or Help Guide to discover more about the features that Mergent Intellect provides.
    Unlimited simultaneous users.
  • Million Dollar Database (D & B/Mergent)
    Million Dollar Database (MDDI) is a valuable source of global information from Dun & Bradstreet on 34 million private and public companies and their executives. MDDI offers comprehensive coverage on U.S. and Canadian businesses plus business profiles on firms in over 200 countries worldwide.
    Unlimited simultaneous users
  • Mergent Archives
    Mergent Archives provides access to a vast, indexed collection of historic corporate and industry-related documents covering over 100 countries and industries. Digitized content includes: Mergent (Moody’s) manuals (1909 -), Ford Equity Research Reports for over 4500 U.S. and Canadian companies, 85 years of annual reports beginning as early as 1925, and access to the entire collection of Mergent’s semi-annual industry reports (2003 -).
    Unlimited simultaneous users.
  • OECD iLibrary
    NOTE: Content from 1998-2009 accessible to UNB Libraries. "OECD iLibrary is OECD's Online Library for Books, Papers and Statistics and the gateway to OECD's analysis and data. Once fully featured, OECD iLibrary will replace SourceOECD. OECD iLibrary users at subscribing institutions are able to conduct searches, retrieve listings of publications meeting the search criteria, and choose to download selected titles in various formats, or selected statistical data in spreadsheet format. Access is available for titles published from January 1998 onwards."--OECD iLibrary About page. OECD, based in Paris, is a forum permitting governments of industrialized democracies to study and formulate policies in all economic and social spheres.
    Unlimited simultaneous users.
  • Films on Demand
    Note: UNB Libraries subscribes to the Master Academic Collection and FMG Archival Films & Newsreels Collection. Not all films listed are viewable. Videos are in Flash format. Includes 5,500+ educational titles and over 60,000 video segments licensed for use in Canada, covering a broad range of subjects including business, social sciences, education, health and medicine, humanities, sciences, and guidance, and including archival films and newsreels.
    Unlimited simultaneous users.
  • Kanopy
    Kanopy provides access to over 7,000 films covering a broad range of subjects courtesy of distributors such as the Criterion Collection, First Run Features, Green Planet Films, BBCActive, and many others.
    Unlimited simultaneous users.
  • Financial times (FT.com)
    UNB has purchased a premium online subscription to FT.com which provides our academic community with the current Financial Times newspaper, the latest international business, finance, economic and political news, analysis, data, tools, plus RSS feeds. Users can also view the Financial Times on mobile devices by downloading their apps: http://apps.ft.com
    Unlimited simultaneous users.
  • Canadian Newspapers FULLTEXT (Infomart)
    This database offers fulltext access to a variety of Canadian newspapers, (coverage dates vary by title). New Brunswick newspapers, The Daily Gleaner, The Telegraph Journal, and The Moncton Times Transcript have coverage from 1998-date.

    DURABLE LINKS TO PDFs
    ON-CAMPUS

    Upon viewing an article's full text there is a DOCUMENT TOOLS menu in the upper right corner allowing various modes of output/saving. Click “PDF Output” and a PDF should open in your browser. Copy that PDF link and paste it into a blank text file, email, etc. The link you copy needs to begin with http:// , like this: http://www.fpinfomart.ca/download/pdf/irvinglibrary_20141007_0827_gdqd_3.pdf
    Then copy/paste the proxy prefix to insert at the start of your URL to ensure ready access from any location, and save your link for future use, and/or copy/paste the link into a browser for access:
    https://login.proxy.hil.unb.ca/login?url=
    Sample: https://login.proxy.hil.unb.ca/login?url=http://www.fpinfomart.ca/download/pdf/irvinglibrary_20141007_0827_gdqd_3.pdf
    OFF-CAMPUS
    Upon viewing an article's full text there is a DOCUMENT TOOLS menu in the upper right corner allowing various modes of output/saving. Click “PDF Output” and a PDF should open in your browser. The URL is all set for access from any location so simply copy/save that PDF link for future reference.
    Sample: http://www.fpinfomart.ca.proxy.hil.unb.ca/download/pdf/irvinglibrary_20141007_0827_gdqd_3.pdf

    For assistance, please contact library staff at:
    The Harriet Irving Library, Tel: 506-453-3546, Email: askus@unb.ca
    Science and Forestry Library: Tel: 506-453-4601, Email: scilib@unb.ca
    Engineering Library: Tel: 506-453-4747, Email: englib@unb.ca
    CONTENT IS PROTECTED BY COPYRIGHT AND IS LICENSED ONLY FOR YOUR PERSONAL USE. ALL OTHER RIGHTS ARE RESERVED. THE CONTENT MAY NOT BE REPRODUCED, RETRANSMITTED, DISSEMINATED, SOLD, DISTRIBUTED, PUBLISHED; BROADCAST, OR CIRCULATED WITHOUT THE PRIOR WRITTEN CONSENT OF CANWEST INTERACTIVE. TO LEARN MORE ABOUT BUSINESS AND CORPORATE SUBSCRIPTIONS PLEASE CONTACT FPINFOMART.CA AT 1-800-661-7678
    4 Simultaneous Users
  • PressDisplay - Newspapers From Around the World (Library Press Display)
    Thousands of newspapers, magazines, and other news sources from 100 countries in 60 different languages. News sources are searchable and current with up to a 60-day backfile at most -- access varies per news source.
    4 simultaneous users.
  • Dissertations & Theses (ProQuest PQDT: formerly Digital Dissertations)
    ProQuest Dissertations and Theses (formerly Digital Dissertations) "is the single, authoritative source for information about doctoral dissertations and master's theses. The database represents the work of authors from over 1,000 graduate schools and universities."
    All PhD dissertations and Master's theses from depositing universities are available from 1997 onwards, unless the document's author has requested a temporary delay.
    It is also possible to search within an interface exclusive to Dissertations & Theses @ University of New Brunswick.

    Unlimited simultaneous users.
  • Google Scholar
    Google Scholar searches a subset of the Web that Google has classified as "scholarly literature". They do not publish a list of chosen sites, and they do not state how often sites are checked. Some important sources are not covered at all. Thus, Google Scholar alone should not be relied on for comprehensive research.
    By accessing Google Scholar via the UNB Libraries website, you benefit from technology that lets on-campus and off-campus users connect directly to full-text articles in journals to which UNB subscribes. Just click on the blue Title link in the Google result list.
    Off-campus users can also set Scholar Preferences to show the "Check for fulltext @ UNB" link in search results. See "Scholar Preferences" at the Google Scholar site.
    Unlimited simultaneous users.

Discovering Market Share

  • Passport GMID (Global Market Information Database)
    Passport GMID contains business intelligence and reports across key industries, companies, markets, and consumers in more than 200 categories for 80 countries. Also available is research on lifestyle, demographic and socio-economic country data that spans 206 countries.
  • Statista - The Statistics Portal
    Statista is a multidisciplinary database that aggregates data/information for 80,000 topics from over 18,000 sources. Statista covers some market share information, industry reports, forecasts, dossiers, digital market outlook plus infographics.
  • Market Share Reporter
    Market Share Reporter (MSR ) is a compilation of published market share data about companies, brands, products, commodities, services and facilities in U.S. and international markets. MSR stores entries by name of the report; reports can be found by keyword or by using the Advanced Search feature.
  • Business Source Premier
    When searching BSP use: DE "market share" AND the name of the company/product you are researching.
  • ABI Inform Complete
    In ABI, try a keyword search e.g., "market share" AND telecommunications.

Streaming Video - Marketing, Advertising & PR

  • Kanopy
    100+ top videos including Essentials of Marketing and Retail Strategy.
  • Films On Demand - Marketing Collection
    Includes 300+ videos covering various Marketing topics such as Advertising, Promotion, Consumer Behavior, Global Marketing, Marketing Principles & Strategy, Retailing & Wholesaling, Sales, Ethical & Legal Issues.

Document Delivery

If a journal article is not available at UNB, it can usually be obtained through our document delivery service.  See the document delivery page for the electronic request form.  Article delivery in print or electronic form takes between 2-7 days.

 

UNB Online Journals

UNB Online Journals

UNB Libraries subscribe to a wide variety of academic journals, magazines, and newspapers, both in print and online.  When searching for journal articles, the Business Source Premier and ABI Inform Complete databases are usually the best places to begin.

 

A few titles in the field of Marketing & Strategy include:

Journals

Trade Publications/Magazines

Journal/eBook Packages

Newspapers

 

Advertising Rates

Document Delivery

If a journal article is not available at UNB, it can usually be obtained through our document delivery service.  See the document delivery page for the electronic request form.  Article delivery in print or electronic form takes between 3-7 days.

Find Books

UNB WorldCat is our catalogue for searching UNB Libraries' collections.  It is useful when you don't have a particular title in mind and are instead searching by topic or keyword(s) to see what is available.  Note that UNB WorldCat also includes links to selected article records by default.  After an initial search you can limit results to books, if desired.

Search UNB WorldCat:     

Advanced Search | Locations Guide | Other Catalogues | Help/FAQ

Books and other materials appearing in your results and not held by UNB may be requested for loan from another institution.  Please refer to the document delivery page for electronic request forms and more details.

When searching our library catalogues, try using one of the following marketing-related subject terms:

  • Marketing
  • Marketing Planning
  • Customer Relations
  • Advertising
  • Social Media
  • Internet Advertising
  • Relationship Marketing
  • Marketing Research
  • Retail Trade
  • Sports Marketing
  • Strategic Planning

Many marketing titles can be found on the shelves in Harriet Irving Library in the Call Number range: HF 5410-5417.5 

Government Documents

Our Government Documents, Data, and Maps Department website also provides access to a variety of materials. This web site includes a list of Internet sites of federal, provincial and international governments which provide information sources and publications for downloading, to supplement the collection found in UNB WorldCat.

UNB Libraries is a depository library for the federal Depository Services Program (including Statistics Canada publications), the European Union, the Asian Development Bank and the United Nations. Contact the Government Documents Information desk for help.

 

Document Delivery

Books and other materials not available at UNB may be available for loan from another institution through our document delivery service.  See the document delivery page for electronic request forms and more details.  Delivery in print or electronic form usually takes between 3-7 days.

 

Marketing Plans

Marketing Plans

UNB Libraries carries a variety of electronic/print books about marketing plans. Below are a few examples:

eBooks - UNB Libraries

Print - UNB Libraries

  • Stasch, S. (2010). Creating a successful marketing strategy for your small new business.
    Santa Barbara, Calif: Praeger/ABC-CLIO.
    HIL-STACKS: HF5415.13 .S8573 2010

  • McDonald, M. (2006). Marketing plans for service businesses. Amsterdam; Boston: Elsevier.
    HIL-STACKS: HD9980.5 .M388 2006

  • McDonald, M. (1999). Marketing plans: how to prepare them, how to use them. Oxford: Butterworth-Heinemann. HIL-STACKS: HF5415.13 .M3695 1999

Internet Resources - Marketing Plans

Infographics & Web Resources

Infographics

A number of marketing professionals are turning to infographics (a content marketing tool) to present their ideas/stories in a visually appealing format. Infographics usually contain a combination of data, statistics, images and/or illustrations that graphically tell the story.

To learn more about creating infographics, take a look at A Quick Guide to Creating Compelling Infographics by Jonathan Crowe from OpenView Labs.

A number of free (and fee-based) infographic resources are available such as:

Need ready-made infographics? Take a look at the Infographics within our Statista database. Statista creates daily infographics on trending topics. 

Free Web Resources

Last modified on August 30, 2017 11:49