ADM 4355 - Global Marketing Guide

Country Reports

Country Profiles

UNB-Subscribed Resources

Free Internet Resources

  • Country Insights
    Offers demographic and cultural information from FAITC's Centre for Intercultural Learning.
  • Country Info - Export Development Canada
    Select a country or region and discover key information courtesy of Export Development Canada(EDC).
  • Country Commercial Guides: U.S. Department of State
    Country Commercial Guides (CCGs) are prepared annually by U.S. embassies with the assistance of several U.S. government agencies. These reports present a comprehensive look at countries' commercial environments, using economic, political and market analysis.
  • GlobalEDGE - By Country
    Courtesy of the Center for International Business Education and Research at Michigan State University. Offers global insights by Trade Bloc, Country, State (U.S.) and Industry.
  • CIA - The World Factbook
    Online publication of the U.S. Central Intelligence Agency. Provides 267 country profiles on the history, people, government, economy, geography, communications, transportation, military, and transnational issues.  Also contains maps of the major world regions and flags of the world.
  • World Bank Group - Countries
    Click the “Countries” tab on the navigation bar and choose a country. The World Bank site also contains some excellent economic reports and development information.
  • Organization for Economic Co-operation & Development (OECD) - Countries
    Click the "Countries" tab on the navigation bar and choose from the alphabetical listing of OECD member country profiles; the site also includes information from non-member countries.
  • Eldis - Country & Region Profiles
    Courtesy of the Institute of Development Studies, Sussex UK.  Contains country and regional profiles.  The "Topics" tab also contains useful dossiers and resource guides covering a wide variety of development issues. 
  • BBC News - Country Profiles
    Courtesy of the British Broadcasting Corporation. Provides background information and current news about individual countries and regions.
  • International Monetary Fund - Country Information
    Offers IMF reports and publications arranged by country.

Industry Reports

Industry Reports

UNB-Subscribed Resources

  • Passport GMID
    UNB-subscribed database. A quality international market research database containing business intelligence and reports across key industries, companies, markets, and consumer-oriented industries in more than 200 categories for 80 countries. Particularly useful for the retail, food, drink, apparel, automotive, health, appliances, electronics, toys, travel, and personal care products industries.
  • Statista
    UNB-subscribed database. Statista is a statistics portal that provides business, marketing, demographic, and economic data on 80,000+ topics from over 18,000 sources. Statista has an international focus and the site combines government data that is freely available with proprietary industry facts, reports, dossiers and high-quality infographics.
  • Mergent Online
    UNB-subscribed database. Alongside quality U.S./international company financial reports, Mergent provides industry and equity reports. On Mergent front screen, select "Industry Analysis" tab then select the appropriate report OR search for a company and then select the company's "Reports" tab then select "Industry Reports" link.
  • Frost & Sullivan
    UNB-subscribed database. Frost & Sullivan provides in-depth full-text market research and strategy reports in various emerging high-technology sectors.
  • BCC Research
    UNB-subscribed database.
    Access Instructions: 1. Click link above, 2. Select Member Login, 3. Choose IP Authenticate

    BCC Research produces comprehensive market research reports to assist with market sizing, forecasting and industry intelligence. They cover topic areas such as biotech, engineering, pharmaceuticals, information technology, energy and resources, nanotechnology and photonics.
  • Faulkner Advisory for Information Technology Studies (FAITS)
    UNB-subscribed database. Faulkner Advisory for Information Technology Studies (FAITS) is designed to help researchers keep up with the issues, trends, market conditions, products, services and vendors driving the information technology industry. This database provides reports covering IT infrastructure, telecommunications, wireless communications, data networking, convergence, information security, enterprise systems, Internet and technology vendors.
  • D&B Hoovers
    Provides quality company and industry research.

Industry Classification Codes

Two of the most important industry classification systems used in North America are NAICS and SIC. Both systems are organized by broad industry categories and subdivided into more specific industries.

  • NAICS (North American Industry Classification System)
    Developed in 1997, NAICS codes range between 2-6 digits in length. The most current version of NAICS is 2012. To browse the NAICS codes, click this Statistics Canada link.
  • SIC (Standard Industrial Classification)
    SIC codes are an older industry classification system; and NAICS was supposed to replace SIC. Some websites still use SIC codes to classify their industry information. To browse for SIC codes, click here.
  • HS - Harmonized Coding System
    The Harmonized System (HS) is a special six-digit commodity classification used by U.S., Canadian and Mexican customs agencies. The main purpose of HS is to identify the tariffs that apply to goods. To export to the U.S. or Mexico under NAFTA rules, Canadian companies are required to establish the HS number of your product. To obtain the HS number for your product, contact your nearest Canada Border Services Agency Office: click here for more information.
  • International Classifications
    International and European (NACE) industry classifications also exist.  To browse for international codes, click here
  • Concordances
    To browse descriptions of the direct relationships (concordances) between various classification systems, click here

Key Resources

When searching for journal articles, ABI Inform Complete and Business Source Premier databases are usually the best places to begin. Below are a few UNB-subscribed databases for research in Global Marketing.

For additional databases, check the Article Databases page of the library website.

Key Resources

  • ABI/INFORM Complete (ProQuest)
    Indexing, abstracts, and full-text of scholarly and trade journal articles in business, management, and trade. Also covers dissertations, SSRN working papers, market reports, industry reports, business cases, local and regional business information, and global and trade news. Includes full text of The Wall Street Journal and digital images of selected key business journals from the first issue to the present. ABI Help Guide
    Unlimited simultaneous users.
  • Business Source Ultimate (formerly Premier version)
    Business Source Ultimate provides full text for more than 7,200 scholarly business journals and other sources. Coverage includes virtually all subject areas related to business. BSU provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922.
    Unlimited simultaneous users.
  • Canadian Business and Current Affairs (CBCA) Complete (ProQuest)
    Canadian Business and Current Affairs (CBCA) Complete is the nation's largest and most comprehensive bibliographic full-text reference and current events database. Available through the ProQuest Web interface, CBCA Complete combines full text and indexed content from all four CBCA database subsets (Business, Current Events, Education, and Reference). Subject coverage is comprehensive and information is available from the broadest range of Canadian sources anywhere.
    Unlimited simultaneous users.
  • Passport GMID (Global Market Information Database)
    Passport GMID is an international market research database and analysis tool from Euromonitor. The database contains business intelligence and reports across key industries, companies, markets, and consumers in more than 200 categories for 80 countries. Also available is research on lifestyle, demographic and socio-economic country data that spans 206 countries.
    Passport GMID User Guide PDF
    Unlimited simultaneous users.
  • eMarketer Pro
    eMarketer is the go-to authority on digital marketing, mobile, social media and ecommerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides information to evaluate emerging trends, validate decisions, develop new ways to reach consumers and stay ahead of the competition.
    Unlimited simultaneous users.
  • Statista
    Statista is a multidisciplinary database that aggregates information covering 80,000 topics. Access to data from over 18,000 sources covering 1.5 million statistics. All statistics can be directly downloaded in PNG, PDF, Excel, and PowerPoint formats. Data prepared according to academic citation standards, with a citation tool (APA, Chicago, Harvard, MLA, and Bluebook) and links to the original source for further research. Statista also covers industry reports, studies, forecasts, dossiers, digital market outlook , aesthetically pleasing infographics, and more.
    Unlimited simultaneous users.
  • BCC Research Academic Library
    "BCC Research produces comprehensive market research reports to assist with market sizing, forecasting and industry intelligence. They cover topic areas such as biotech, engineering, pharmaceuticals, information technology, energy and resources, nanotechnology and photonics."
    Unlimited simultaneous users.
  • Frost & Sullivan
    Frost & Sullivan provides in-depth full-text market research and strategy reports in various emerging high-technology sectors.
    Unlimited simultaneous users.
  • Forrester Research UNB-only login

    Use of this product is restricted to students, faculty and staff of the University of New Brunswick and requires login with a *current UNB Login ID*.

    Forrester Research is a global research and advisory firm specializing in information and communication technologies (ICT) in the following areas: IT infrastructure, networking, software, eCommerce, digital marketing and cybersecurity.

    Faculty, staff or students interested in IT assessment, digital transformation, applications development, IT trends, emerging technologies and their impact on businesses and consumers will find Forrester's reports offer important insights to your research.


    Unlimited simultaneous users.
  • OECD iLibrary - Books, Papers and Statistics
    OECD iLibrary is the online library of the Organisation for Economic Co-operation and Development (OECD) featuring its books, papers and statistics and is the gateway to OECD's analysis and data. OECD Books and Papers covers all OECD’s published (ISBN/ISSN) monographs, journals, statistical annuals and periodicals available online in 17 subject themes. The main texts are accessed as PDFs, whilst related tables are in XLS, PDF or HTML.OECD Statistics provides online access to all OECD’s published data, irrespective of format. It includes the dynamic interactive databases, as well as the statistical annuals and periodicals in PDF format, and their related tables in XLS, PDF and HTML.

    IEA Statistical Databases are not included in this package.
    Unlimited simultaneous users.
  • PsycINFO
    PsycINFO is an abstracting and indexing database of more than 2000 journals (approximately 3.3 million records) devoted to peer-reviewed literature (journals, books and dissertations) in the behavioural sciences and mental health.
    Unlimited simultaneous users.
  • D&B Hoovers (formerly Hoover's Online)
    D&B Hoovers provides company information through a global database of over 120 million company records and business analytics (including financials, contacts, news, reports, triggers, and industry information). It's a great place to begin when researching an unfamilar company. Alongside company information D&B Hoovers can help to build a list of companies to match a customized set of criteria.
    10 simultaneous users only

Additional Resources

  • IBISWorld - US/Canadian & Global Industry Reports
    Our IBISWorld database contains a range of comprehensive industry reports in the following regions - United States, Canada and Global. Industry analysis includes key statistics, industry performance, up-to-date forecasts, supply chain information, and competitive landscape. Report ListingsUS Industry Reports: The core collection has 30-40 page reports on more than 700 U.S. industries. The reports are written to the official North American Industry Classification System (NAICS). • US Specialized Industry Reports: NAICS can often be too broad when dealing with small or new industries. IBISWorld is adding new reports every week that follow our standard report format and complement our NAICS collection. • Canada Industry Reports: The Canadian collection has over 400 detailed research reports on a wide variety of Canadian industries with new reports added every month. • Global Industry Reports: 75 Global Industry Reports offer the same clear and up-to-date forecasts as our country-based industry reports, but instead focus on industry performance in key regions like Europe, Asia, the Middle East and more.
    Unlimited simultaneous users.
  • Infomart (formerly FPinfomart.ca)
    Infomart provides access to a wide range of Financial Post (FP) electronic products including the Analyser, Dividends, Profiler, and Reports databases. The FP site features historical, investor and industry reports for 500 of Canada's leading publicly-traded companies and supplies corporate information on all Canadian publicly-traded companies. In addition, Infomart allows you to retrieve, manipulate and analyse basic data for over 1400 companies. Also offers a personal name search function and a Directory of Directors.
    4 simultaneous users.
  • Mergent Online
    Mergent Online provides access to financial data for over 25,000 public U.S. and international companies. Results include: company details/history, executives, ownership, key financials, equity pricing, reports, filings, news, competitors, plus a customized Report Builder. Company financial reports for up to 15 years can be downloaded via Excel spreadsheet software. Mergent also offers real-time access to company filings submitted to the SEC (U.S.) and SEDAR (Canada). Additional attributes include a Global Private Company database for over 20 million private companies, reports (industry or equity), economic indicators, and country profiles.
    Unlimited simultaneous users.
  • First Research - Industry Profiles (Mergent Intellect)
    First Research offers knowledge tools (Industry Profiles and State & Provincial Profiles) that are essential for enhancing presentations and learning about key issues within 1000+ U.S. and Canadian industries. Canadian Industries: Select the International/Global Content tab on the Blue Navigation ribbon.
    Unlimited simultaneous users.
  • Leisure, Recreation and Tourism (see CAB Direct)
    Note: The content of the Leisure, Recreation and Tourism database has been absorbed by CAB Direct. It is no longer a separate database. Leisure, Recreation and Tourism from CAB Direct (formerly Leisure, Recreation and Tourism Abstracts) provides access to the international literature on "research and strategic development of leisure, recreation, sport, tourism and hospitality activities, facilities, products and services."
    4 simultaneous users.
  • SportDiscus
    SportDiscus is an international database that covers all aspects of "sport, fitness, recreation and related fields."
    8 simultaneous users.
  • Academic Search Premier
    Academic Search Premier is a multidisciplinary resource that "provides journal coverage for most academic areas of studies."
    Unlimited simultaneous users.
  • Mergent Intellect
    Mergent Intellect offers subscribed access to detailed business data for over 200 million public and private U.S., Canadian and international companies. Alongside detailed company research, the "Advanced Search" feature of the Intellect interface provides the opportunity to find executive contact information, build contact/mailing lists and much more.

    Use Mergent's Quick Tips and/or Help Guide to discover more about the features that Mergent Intellect provides.
    Unlimited simultaneous users.
  • Films on Demand
    Note: UNB Libraries subscribes to the Master Academic Collection and FMG Archival Films & Newsreels Collection. Not all films listed are viewable. Videos are in Flash format. Includes 5,500+ educational titles and over 60,000 video segments licensed for use in Canada, covering a broad range of subjects including business, social sciences, education, health and medicine, humanities, sciences, and guidance, and including archival films and newsreels.
    Unlimited simultaneous users.
  • Kanopy (moderated access)

    Starting June 1, 2019, UNB Libraries’ access to Kanopy online streaming will be shifted from automatic purchase of titles (receiving four plays or more) to mediated purchases requiring a prior patron request.

    Kanopy is an on-demand streaming video service for educational institutions that provides access to more than 26,000 films each year. Kanopy works directly with filmmakers and film distribution companies to offer award-winning collections including titles from PBS, BBC, Criterion Collection, Media Education Foundation and more.


    Unlimited simultaneous users per leased title.
  • Financial times (FT.com)
    UNB has purchased a premium online subscription to FT.com which provides our academic community with the current Financial Times newspaper, the latest international business, finance, economic and political news, analysis, data, tools, plus RSS feeds. Users can also view the Financial Times on mobile devices by downloading their apps: http://apps.ft.com
    Unlimited simultaneous users.
  • Canadian Newspapers FULLTEXT (Infomart)
    This database offers fulltext access to a variety of Canadian newspapers, (coverage dates vary by title). New Brunswick newspapers, The Daily Gleaner, The Telegraph Journal, and The Moncton Times Transcript have coverage from 1998-date.

    DURABLE LINKS TO PDFs
    ON-CAMPUS

    Upon viewing an article's full text there is a DOCUMENT TOOLS menu in the upper right corner allowing various modes of output/saving. Click “PDF Output” and a PDF should open in your browser. Copy that PDF link and paste it into a blank text file, email, etc. The link you copy needs to begin with http:// , like this: http://www.fpinfomart.ca/download/pdf/irvinglibrary_20141007_0827_gdqd_3.pdf
    Then copy/paste the proxy prefix to insert at the start of your URL to ensure ready access from any location, and save your link for future use, and/or copy/paste the link into a browser for access:
    https://login.proxy.hil.unb.ca/login?url=
    Sample: https://login.proxy.hil.unb.ca/login?url=http://www.fpinfomart.ca/download/pdf/irvinglibrary_20141007_0827_gdqd_3.pdf
    OFF-CAMPUS
    Upon viewing an article's full text there is a DOCUMENT TOOLS menu in the upper right corner allowing various modes of output/saving. Click “PDF Output” and a PDF should open in your browser. The URL is all set for access from any location so simply copy/save that PDF link for future reference.
    Sample: http://www.fpinfomart.ca.proxy.hil.unb.ca/download/pdf/irvinglibrary_20141007_0827_gdqd_3.pdf

    For assistance, please contact library staff at:
    The Harriet Irving Library, Tel: 506-453-3546, Email: askus@unb.ca
    Science and Forestry Library: Tel: 506-453-4601, Email: scilib@unb.ca
    Engineering Library: Tel: 506-453-4747, Email: englib@unb.ca
    CONTENT IS PROTECTED BY COPYRIGHT AND IS LICENSED ONLY FOR YOUR PERSONAL USE. ALL OTHER RIGHTS ARE RESERVED. THE CONTENT MAY NOT BE REPRODUCED, RETRANSMITTED, DISSEMINATED, SOLD, DISTRIBUTED, PUBLISHED; BROADCAST, OR CIRCULATED WITHOUT THE PRIOR WRITTEN CONSENT OF CANWEST INTERACTIVE. TO LEARN MORE ABOUT BUSINESS AND CORPORATE SUBSCRIPTIONS PLEASE CONTACT FPINFOMART.CA AT 1-800-661-7678
    4 Simultaneous Users
  • PressReader - Worldwide Newspapers

    Thousands of newspapers, magazines, and other news sources from 100 countries in 60 different languages. News sources are searchable and current with up to a 60-day backfile at most -- access varies per news source.

    July 2019 NOTE: Please visit PressReader directly to select the newspaper or magazine you wish to read. Title level access is not yet available through the catalogue or the eResources search.

    Due to publisher restrictions online access to the Globe & Mail newspaper is only available while on-campus.
    4 simultaneous users.

  • Vividata
    Vividata provides statistical data that tracks Canadian consumer demographics, media usage, lifestyle, attitudinal data and brand/product usage across 150+ categories. Data is derived from an annual national survey (Survey of the Canadian Consumer) of 40,000 Canadians (age 14+) surveyed across 50+ markets; data is released in quarterly updates.
    Unlimited simultaneous users
  • Dissertations & Theses (ProQuest PQDT: formerly Digital Dissertations)
    ProQuest Dissertations and Theses (formerly Digital Dissertations) "is the single, authoritative source for information about doctoral dissertations and master's theses. The database represents the work of authors from over 1,000 graduate schools and universities."
    All PhD dissertations and Master's theses from depositing universities are available from 1997 onwards, unless the document's author has requested a temporary delay.
    It is also possible to search within an interface exclusive to Dissertations & Theses @ University of New Brunswick.

    Unlimited simultaneous users.
  • Google Scholar
    Google Scholar searches a subset of the Web that Google has classified as "scholarly literature". They do not publish a list of chosen sites, and they do not state how often sites are checked. Some important sources are not covered at all. Thus, Google Scholar alone should not be relied on for comprehensive research.

    By accessing Google Scholar as a UNB Libraries user, you benefit from technology that lets on-campus and off-campus users connect directly to full-text articles in journals to which UNB subscribes. Just click on the blue Title link in the Google result list.

    To still view UNB Libraries' holding on-campus or off-campus through Google Scholar, use the following steps:

    - Follow link above or go to https://scholar.google.com/ to ensure bypassing the proxy login.
    - Click the three lines in the top left corner.
    - Click Settings.
    - Click Library Links.
    - Search for University of New Brunswick, check the box next to the result, and save your settings.

    You can now continue to search and should see the Check for Fulltext @ UNB links next to articles and books we have access to.


    Unlimited simultaneous users.

Discovering Market Share

  • Passport GMID (Global Market Information Database)
    Passport GMID contains business intelligence and reports across key industries, companies, markets, and consumers in more than 200 categories for 80 countries. Also available is research on lifestyle, demographic and socio-economic country data that spans 206 countries.
  • Statista - The Statistics Portal
    Statista is a multidisciplinary database that aggregates data/information for 80,000 topics from over 18,000 sources. Statista covers some market share information, industry reports, forecasts, dossiers, digital market outlook plus infographics.
  • Market Share Reporter
    Market Share Reporter (MSR ) is a compilation of published market share data about companies, brands, products, commodities, services and facilities in U.S. and international markets. MSR stores entries by name of the report; reports can be found by keyword or by using the Advanced Search feature.
  • Business Source Ultimate
    When searching BSU use: DE "market share" AND the name of the company/product you are researching.
  • ABI Inform Complete
    In ABI, try a keyword search e.g., "market share" AND telecommunications.

Streaming Video - Marketing

  • Kanopy
    100+ top videos including Essentials of Marketing and Retail Strategy.
  • Films On Demand - Marketing Collection
    Includes 300+ videos covering various Marketing topics such as Advertising, Promotion, Consumer Behavior, Global Marketing, Marketing Principles & Strategy, Retailing & Wholesaling, Sales, Ethical & Legal Issues.

Document Delivery

If a journal article is not available at UNB, it can usually be obtained through our document delivery service.  See the document delivery page for the electronic request form.  Article delivery in print or electronic form takes between 2-7 days.

 

Market/Trade Data

Market/Trade Data

Alongside the library's database subscriptions, the most reliable Canadian and foreign trade statistics are produced by Canadian, U.S. and intergovernmental organizations. The following are just a few resources to get you started:

Canada

United States

International

Government Documents

Our Government Documents, Data, and Maps Department website also provides access to a variety of materials. This web site includes a list of Internet sites of federal, provincial and international governments which provide information sources and publications for downloading, to supplement the collection found in UNB WorldCat.

UNB Libraries is a depository library for the federal Depository Services Program (including Statistics Canada publications), the European Union, the Asian Development Bank and the United Nations. Contact our Research Help Desk staff for assistance.

More Information