Entrepreneurship - Getting Started Guide


Getting Started with Entrepreneurship

This guide offers a starting point for learning more about entrepreneurship, and as an introduction to resources to support you in starting a small business, validating a business idea, or pitching your startup to investors.


Key Resources

  • IBISWorld - US/Canadian & Global Industry Reports
    Our IBISWorld database contains a range of comprehensive industry reports in the following regions - United States, Canada and Global. Industry analysis includes key statistics, industry performance, up-to-date forecasts, supply chain information, and competitive landscape. Report ListingsUS Industry Reports: The core collection has 30-40 page reports on more than 700 U.S. industries. The reports are written to the official North American Industry Classification System (NAICS). • US Specialized Industry Reports: NAICS can often be too broad when dealing with small or new industries. IBISWorld is adding new reports every week that follow our standard report format and complement our NAICS collection. • Canada Industry Reports: The Canadian collection has over 400 detailed research reports on a wide variety of Canadian industries with new reports added every month. • Global Industry Reports: 75 Global Industry Reports offer the same clear and up-to-date forecasts as our country-based industry reports, but instead focus on industry performance in key regions like Europe, Asia, the Middle East and more.
    Unlimited simultaneous users.
  • Frost & Sullivan
    Frost & Sullivan provides in-depth full-text market research and strategy reports in various emerging high-technology sectors.
    Unlimited simultaneous users.
  • Forrester Research UNB-only login

    Use of this product is restricted to students, faculty and librarians of the University of New Brunswick and requires login with a *current UNB Login ID*.

    Forrester Research is a global research and advisory firm specializing in information and communication technologies (ICT) in the following areas: IT infrastructure, networking, software, eCommerce, digital marketing and cybersecurity.

    Faculty, staff or students interested in IT assessment, digital transformation, applications development, IT trends, emerging technologies and their impact on businesses and consumers will find Forrester's reports offer important insights to your research.

    Unlimited simultaneous users.
  • BCC Research Academic Library
    "BCC Research produces comprehensive market research reports to assist with market sizing, forecasting and industry intelligence. They cover topic areas such as biotech, engineering, pharmaceuticals, information technology, energy and resources, nanotechnology and photonics."
    Unlimited simultaneous users.
  • eMarketer Pro
    eMarketer is the go-to authority on digital marketing, mobile, social media and ecommerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides information to evaluate emerging trends, validate decisions, develop new ways to reach consumers and stay ahead of the competition.
    Unlimited simultaneous users.
  • Statista
    Statista is a multidisciplinary database that aggregates information covering 80,000 topics. Access to data from over 18,000 sources covering 1.5 million statistics. All statistics can be directly downloaded in PNG, PDF, Excel, and PowerPoint formats. Data prepared according to academic citation standards, with a citation tool (APA, Chicago, Harvard, MLA, and Bluebook) and links to the original source for further research. Statista also covers industry reports, studies, forecasts, dossiers, digital market outlook , aesthetically pleasing infographics, and more.
    Unlimited simultaneous users.
  • PitchBook
    PitchBook is a private equity and venture capital database covering a wide range of companies, as well as startups. It can be used for competitor research to help identify companies that offer similar products or services. Researchers can also track entire private equity (PE) and venture capital (VC) lifecycles from fund initiation to company exits, private mergers and acquisitions (M&A) transactions, and the limited partners, fund managers, advisors, and other key players involved. Researchers can save custom searches and set up email alerts to come daily, weekly, or monthly.
    Unlimited simultaneous users.
  • ABI/INFORM Complete (ProQuest)
    Indexing, abstracts, and full-text of scholarly and trade journal articles in business, management, and trade. Also covers dissertations, SSRN working papers, market reports, industry reports, business cases, local and regional business information, and global and trade news. Includes full text of The Wall Street Journal and digital images of selected key business journals from the first issue to the present. ABI Help Guide
    Unlimited simultaneous users.
  • Business Source Ultimate (formerly Premier version)
    Business Source Ultimate provides full text for more than 7,200 scholarly business journals and other sources. Coverage includes virtually all subject areas related to business. BSU provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922.
    Unlimited simultaneous users.

Additional Resources

  • Passport GMID (Global Market Information Database)
    Passport GMID is an international market research database and analysis tool from Euromonitor. The database contains business intelligence and reports across key industries, companies, markets, and consumers in more than 200 categories for 80 countries. Also available is research on lifestyle, demographic and socio-economic country data that spans 206 countries.
    Passport GMID User Guide PDF
    Unlimited simultaneous users.
  • Mergent Intellect
    Mergent Intellect offers subscribed access to detailed business data for over 200 million public and private U.S., Canadian and international companies. Alongside detailed company research, the "Advanced Search" feature of the Intellect interface provides the opportunity to find executive contact information, build contact/mailing lists and much more.

    Use Mergent's Quick Tips and/or Help Guide to discover more about the features that Mergent Intellect provides.
    Unlimited simultaneous users.
  • D&B Hoovers (formerly Hoover's Online)
    D&B Hoovers provides company information through a global database of over 120 million company records and business analytics (including financials, contacts, news, reports, triggers, and industry information). It's a great place to begin when researching an unfamilar company. Alongside company information D&B Hoovers can help to build a list of companies to match a customized set of criteria.
    10 simultaneous users only
  • Scopus
    Scopus, a new multidisciplinary online resource, will be invaluable to students and faculty in various fields of study within the sciences, health sciences and the social sciences. Scopus offers full-text linking, abstracting-and-indexing information and provides access to over 66 million abstracts dating back to 1966.
    Unlimited simultaneous users.
  • Science Direct
    Science Direct offers comprehensive coverage of literature across all fields of science, medicine and technology. All previous ScienceDirect journal collections have been merged into this single collection, along with select purchased eBook titles.
    Unlimited simultaneous users.
  • Canadian Business and Current Affairs (CBCA) Complete (ProQuest)
    Canadian Business and Current Affairs (CBCA) Complete is the nation's largest and most comprehensive bibliographic full-text reference and current events database. Available through the ProQuest Web interface, CBCA Complete combines full text and indexed content from all four CBCA database subsets (Business, Current Events, Education, and Reference). Subject coverage is comprehensive and information is available from the broadest range of Canadian sources anywhere.
    Unlimited simultaneous users.
  • IEEE Xplore Digital Library (Current & Archive)
    The IEEE Xplore Digital Library is a powerful resource for discovery and access to both current and archival scientific and technical content published by IEEE (Institute of Electrical and Electronics Engineers) and its publishing partners. This resource provides Web access to almost 3-million full-text documents from some of the world's most highly cited publications in electrical engineering, computer science and electronics, including:
    IEEE journals, transactions, and magazines, including early access documents
    IEEE conference proceedings
    IET journals
    IET conference proceedings
    IEEE published standards
    IEEE Standards Dictionary Online
    Note: limited to 10 simultaneous users.

    10 simultaneous users.
  • Infomart (formerly FPinfomart.ca)
    Infomart provides access to a wide range of Financial Post (FP) electronic products including the Analyser, Dividends, Profiler, and Reports databases. The FP site features historical, investor and industry reports for 500 of Canada's leading publicly-traded companies and supplies corporate information on all Canadian publicly-traded companies. In addition, Infomart allows you to retrieve, manipulate and analyse basic data for over 1400 companies. Also offers a personal name search function and a Directory of Directors.
    4 simultaneous users.
  • Mergent Online
    Mergent Online provides access to financial data for over 25,000 public U.S. and international companies. Results include: company details/history, executives, ownership, key financials, equity pricing, reports, filings, news, competitors, plus a customized Report Builder. Company financial reports for up to 15 years can be downloaded via Excel spreadsheet software. Mergent also offers real-time access to company filings submitted to the SEC (U.S.) and SEDAR (Canada). Additional attributes include a Global Private Company database for over 20 million private companies, reports (industry or equity), economic indicators, and country profiles.
    Unlimited simultaneous users.
  • Vividata
    Vividata provides statistical data that tracks Canadian consumer demographics, media usage, lifestyle, attitudinal data and brand/product usage across 150+ categories. Data is derived from an annual national survey (Survey of the Canadian Consumer) of 40,000 Canadians (age 14+) surveyed across 50+ markets; data is released in quarterly updates.
    Unlimited simultaneous users
  • Communication & Mass Media Complete (CMMC)
    "CMMC incorporates the content of CommSearch (formerly produced by the National Communication Association), and Mass media articles index (formerly produced by Pennsylvania State University) along with numerous other journals..."--About the database.
    Unlimited simultaneous users.
  • Dissertations & Theses (ProQuest PQDT: formerly Digital Dissertations)
    ProQuest Dissertations and Theses (formerly Digital Dissertations) "is the single, authoritative source for information about doctoral dissertations and master's theses. The database represents the work of authors from over 1,000 graduate schools and universities."
    All PhD dissertations and Master's theses from depositing universities are available from 1997 onwards, unless the document's author has requested a temporary delay.
    It is also possible to search within an interface exclusive to Dissertations & Theses @ University of New Brunswick.

    Unlimited simultaneous users.
  • Google Scholar
    Google Scholar searches a subset of the Web that Google has classified as "scholarly literature". They do not publish a list of chosen sites, and they do not state how often sites are checked. Some important sources are not covered at all. Thus, Google Scholar alone should not be relied on for comprehensive research.

    By accessing Google Scholar as a UNB Libraries user, you benefit from technology that lets on-campus and off-campus users connect directly to full-text articles in journals to which UNB subscribes. Just click on the blue Title link in the Google result list.

    To still view UNB Libraries' holding on-campus or off-campus through Google Scholar, use the following steps:

    - Follow link above or go to https://scholar.google.com/ to ensure bypassing the proxy login.
    - Click the three lines in the top left corner.
    - Click Settings.
    - Click Library Links.
    - Search for University of New Brunswick, check the box next to the result, and save your settings.

    You can now continue to search and should see the Check for Fulltext @ UNB links next to articles and books we have access to.

    Unlimited simultaneous users.

Questions? Feel free to contact Sally Armstrong, the Entrepreneurship Librarian, at sally.armtrong@unb.ca. 



UNB Libraries subscribe to a wide variety of academic journals related to entrepreneurship and small businesses. This list includes a modest sampling of the journals available through the library.

This list of journals specifically focus on entrepreneurship. It's important to remember that when you are working on a business idea related to a specific industry these might not be the best journals to start your research. Don't forget that the library has specialized databases that focus on topics such as engineering, computer science, kinesiology, education, and more. They might be a better place to start to find research that is more relevant to your business idea.

  • Entrepreneurship Theory and Practice
    • Entrepreneurship Theory and Practice (ETP) is a leading scholarly journal in Entrepreneurship. The journal's mission is to publish original conceptual and empirical research that contributes to the advancement of entrepreneurship. ETP is consistently ranked as one of the most influential business journals of the Journal Citation Reports and by the Financial Times as one of the top journals.
  • Journal of Business Venturing
    • The Journal of Business Venturing provides a scholarly forum for sharing useful and interesting theories, narratives, and interpretations of entrepreneurship. The journal publishes entrepreneurship research from (1) the disciplines of economics, psychology, and sociology and welcomes research from other disciplines such as anthropology, geography, history, and so on, (2) the functions of finance/accounting, management, marketing, and strategy and welcomes research from other functions such as operations, information technology, public policy, medicine, law, music, and so on, and (3) the contexts of international and sustainability (environmental and social).
  • Journal of Small Business and Entrepreneurship
    • The Journal of Small Business and Entrepreneurship (JSBE) is a scholarly journal dedicated to pushing the boundaries of current entrepreneurial thoughts and small business management studies – theoretical pieces, qualitative and quantitative empirical work, and/or case studies. It is a relevant source for contemporary thought concerning entrepreneurship, venture start-ups, and small business management anywhere in the world. Published in English and French, this journal brings the Canadian knowledge in the targeted areas from Canada to other countries while bringing to Canada the recent developments taking place in other parts of the world.
  • Small Business Economics
    • Small Business Economics provides an invaluable forum for research and scholarship focusing on the role of entrepreneurship and small business. The journal has a broad scope and focuses on multiple dimensions of entrepreneurship, including entrepreneurs' characteristics, new ventures and innovation, firms' life cycles; as well as the role played by institutions and public policies within local, regional, national and international contexts.
  • Journal of Small Business Management
    • The primary purpose of the Journal of Small Business Management is to publish scholarly research articles in the fields of small business management and entrepreneurship. As the official journal of the International Council for Small Business (ICSB), the JSBM is recognized as a primary instrument for projecting and supporting the goals and objectives of this organization, which include scholarly research and the free exchange of ideas. The journal, which is circulated in 60 countries around the world, is a leader in the field of small business research.


When researching a new topic is often necessary to get an overview, explanation of unfamiliar terms, or brief factual information. Books are one way to introduce yourself to the fundamentals of starting a business. Below is a select list of books, e-books, and reference materials that cover entrepreneurial concepts.

Books & e-Books

Business Model Generation book cover

Business Model Generation: A handbook for visionaries, game changers, and challengers by Alexander Osterwalder, Yves Pigneur & Tim Clark (e-book)

The Art of the Start book cover

The Art of the Start: The time-tested, battle-hardened guide for anyone starting anything by Guy Kawasaki

The Handbook of Market Intelligence book cover

The Handbook of Market Intelligence: Understand, compete and grow in global markets by Hans Hedin, Irmeli Hirvensalo, & Markko Vaarnas (e-book)

The Hard Thing About Hard Things book cover

The Hard Thing About Hard Things: Building a business when there are no easy answers by Ben Horowitz

Book cover for The Lean Startup

The Lean Startup: how today's entrepreneurs use continuous innovation to create radically successful businesses by Eric Rie

The Startup Owner's Manual book cover

The Startup Owner's Manual: The step-by-step guide for building a great company by Steven G. Blank & Bob Dorf 

Value Proposition Design book cover

Value Proposition Design: How to create products and services customers want by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, & Alan Smith (e-book)

Reference Materials

Business Plans Handbook book cover

Business Plans Handbook: A compilation of actual business plans developed by small businesses throughout North America

Consumer Behavior 2017-2018 book cover

Consumer Behavior 2017-2018 (e-book)

Encyclopedia of Emerging Industries book cover

Encyclopedia of Emerging Industries

Encyclopedia of Technology and Innovation Management book cover

Encyclopedia of Technology & Innovation Management

Oxford Handbook of Entrepreneurship book cover

The Oxford Handbook of Entrepreneurship

Routledge Companion to Entrepreneurship book cover

The Routledge Companion to Entrepreneurship (e-book)

Not finding what you need? To search for books at UNB Libraries, you use the library's online catalogue, UNB WorldCat. UNB WorldCat contains materials held at the Harriet Irving, Science and Forestry, Engineering, and Law libraries, as well as the HW Klohn Learning Commons in Saint John. It can be used to look for material beyond UNB Libraries' holdings, and includes *some* journal article citations as well.

Search UNB WorldCat:     

Advanced Search | Locations Guide | Help


Latest Trends

Latest Trends

Entrepreneurship is constantly evolving. A great way for students to stay in the loop with what's current is by scanning a few key sites every morning. Below are links to a few of these sites and newsletters as well as library-subscribed resources:

Tech News

  • BetaKit Canadian startup new and tech innovation.
  • Entrevestor News on Atlantic Canadian entrepreneurs.
  • Huddle Gathering place connecting NB entrepreneurs with jobs and opportunities.
  • The Verge Examines how technology will change life in the future for a massive mainstream audience.
  • TechCrunch Reports on the business of the tech industry.
  • CB Insights - Newsletter CB Insights newsletter offers analysis on venture capital, startups, patents, news and partnerships gleaned from their CB Insights market intelligence platform.


  • Startup Lessons Learned Entrepreneurship blog created by Eric Ries, the creator of the Lean Startup methodology.

Magazines/Trade Publications


Pitch Competitions

Pitch Competitions

University of New Brunswick

New Brunswick


Developing Your Pitch

Creating a Business Plan

Free Websites

Free Websites

While there is a wealth of information freely available on the internet, not all sites are created equal. Careful evaluation is a critical part of doing research on the internet.  Below are a few recommended sites related to entrepreneurship.

MaRS Library The MaRS Library contains articles, templates, reports, workbooks, reference guides and videos covering a range of topics, including accounting, funding, governance, intellectual property, leadership, legal issues, marketing, product management, selling, social innovation, strategy, and talent.

Kauffman Foundation of Entrepreneurship A collection of resources to help you develop and grow your business.

Startup Canada Entrepreneurs working together to build a Canada for entrepreneurs and give a voice to the Canadian startup community. 

GEM Global Entrepreneurship Monitor GEM is able to provide high-quality information, comprehensive reports, and interesting stories, which greatly enhance the understanding of the entrepreneurial phenomenon. 

Startup Commons: Creating Businesses A collection of selected key knowledge and related tools for specific phases of development within your business creation journey. 

Innovation, Science and Economic Development Canada (ISED) has compiled a collection of services and information to help Canadians traverse starting and running a business. 

  • Business and industry provides resources for starting and running a business. Topic coverage includes business taxes, hiring, grants, trade, trademarks, etc. 
  • R&D and innovation lists funding, collaboration, commercialization and licensing resources to help fuel innovation in Canada.

FoundersBeta The ultimate hub for starting a startup, FoundersBeta provides resources such as startup jobs and a startup forum.

More Information