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Business Guide

Reference Tools

When researching a new topic it is often necessary to get an overview, explanations of unfamiliar terms, or brief factual information.

UNB subscribes to a substantial collection of print and electronic reference tools (dictionaries, encyclopedias, handbooks, guides, and standards) in the field of Business.

To find additional reference materials, check our Reference Materials database.

Key Resources

  • Wiley encyclopedia of management
    This title is part of the Wiley/Blackwell Reference Online e-book collection available through the Wiley Online Library.
    Unlimited simultaneous users
  • Business Models Handbook : templates, theory and case studies

    A reliable collection of business models, including detailed coverage of each model (e.g., 4Ps how to design your marketing mix, Blue Ocean Strategy, Brand Audit, Competitive Intelligence, Customer Value Proposition, Disruptive Innovation Model, deBono's six thinking hats, Gap Analysis, Kotler's five product levels, Market Sizing, New Product Pricing, Porter's five forces, SWOT & PEST analysis)

  • Business Plans Handbook
    "Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans."
    Unlimited simultaneous users.
  • Blue Book of Canadian Business Online (CBR: Canadian business resource)
    The Canadian Business Resource a.k.a. the "Blue Book" is a Canadian company and business directory. The Blue Book eResource is updated several times per week. The Corporate and Executive Profiles are freely available on the Blue Book website, but the Company records are only available by subscription. Each company record includes: • contact information • officers' and directors' names • brief company description • financial data • NAICS codes • direct links to email and website addresses • direct links to press releases, stock analysis, and investment information. • results of database queries are exportable in csv format individually or in bulk.
    Unlimited simultaneous users.
  • Scott’s Directories - Atlantic Businesses
    Scott’s Directories is Canada's leading B2B business database. Scott's features Canadian manufacturers, wholesalers, distributors, industrial and B2B services organizations, institutions and associations. The Directory enables you to quickly and easily identify high-value companies and contacts. Scott's is also a comprehensive source of prospective employers for job seekers. With over 175,000 detailed company profiles and over 330,000 executive contacts, Scott's is your best source for making meaningful connections with the right professionals for your business needs.
    Unlimited simultaneous users.
  • CPA Canada Handbook (CPA Canada Standards and Guidance Collection)
    This is the electronic version of the CPA Canada Handbook and accesses up-to-date accounting information by searching keywords or phrases. Table of contents: Accounting handbook ; Assurance handbook ; CPA Canada public sector accounting handbook ; Archived highlight summaries ; Archived revision releases ; Canadian Auditing and Assurance Practice Notes ; Public Sector Statements of Recommended Practice ; Management's Discussion and Analysis ; Guidance of the Criteria of Control Board ; Risk Oversight and Governance Collection ; Investigative & Forensic Accounting
    Unlimited simultaneous users.
  • International Financial Reporting Standards (IFRS)
    The complete set of International Financial Reporting Standards incorporating International Accounting Standards and Interpretations.
    Unlimited simultaneous users
  • Dictionary of business and management, A
    "This dictionary is a wide-ranging and informative guide to all aspects of modern business, which will prove indispensable to both students and professionals. There is broad coverage of marketing, taxation and accounting, investments, banking, and international finance. It includes up-to-date coverage on all aspects of management, including business strategy, organizational behaviour, human resources management, and operations management. The vocabulary of e-commerce and interactive marketing are key features of this edition."
    5 simultaneous users.
  • Dictionary of finance and banking, A
    "This dictionary provides comprehensive coverage of financial matters that will make it an invaluable resource for anyone working in banking or finance. It contains entries on every aspect of the financial world: insurance, stocks and shares, commodities, takeovers and mergers, international trade, and government finance. It provides international coverage of the world's most important financial centres, including New York, London, Frankfurt, Tokyo, and Hong Kong. Prepared with the help of a team of experts from Lloyds Bank, this essential reference offers straightforward definitions of the latest financial jargon. The lucid entries and in-depth coverage of personal finance - including investments, pensions, and taxes - also make the dictionary ideal for investors, homeowners, students, and those generally interested in business and finance."
    5 simultaneous users.
  • Market share reporter (Gale)
    Market Share Reporter (MSR) is a compilation of published market share data about companies, brands, products, commodities, services and facilities in U.S. and international markets. The 2016 and every 2nd year's subsequent edition online edition are available through Gale Virtual Reference Library. Data is compiled from periodical sources (newspapers, magazines, newsletters, government reports etc.) over the previous three to four years. Entries feature a descriptive title; data and market description; a list of producers/products; original sources are also provided. The main method used to store entries in MSR is by name of the report; reports can be found by keyword or by using the Advanced Search feature.
    Unlimited simultaneous users.

Additional Resources

  • FP markets, Canadian Demographics [HIL-REF HC111 .B9]

    The two most recent editions are held in HIL-REF, and the rest are shelved in HIL-STACKS.

  • FP Survey, Industrials [HIL-REF HG5151 .F56]

    The two most recent editions are shelved in HIL-REF; the rest are in HIL-STACKS.

  • Guide to Canadian Manufacturers [HIL-REF HF3223 .G84]

    Current volumes held in HIL-REF.

  • Canadian Trade Index [HIL-REF HF3223 .C25]
  • New Palgrave Dictionary of Economics
    The New Palgrave Dictionary of Economics is the key scholarly reference tool for economics. It offers access to over 3,000 articles written by leading figures in the field and is updated on a continual basis.
    Unlimited simultaneous users.
  • Encyclopedia of Business [HIL-REF HF1001 .E466 2000 vols. 1-2]

    When your patrons need information on an expansive selection of issues, guide them to the Encyclopedia of Business. International in scope, yet with a distinctly North American focus, this new 2-vol. set is a first-stop source for researchers and professionals as they investigate major business concentrations and theories.


  • Standard & Poor's Register of Corporations, Directors and Executives [HIL-REF HG4057 .A4]

    The 2007 and 2008 editions are available in HIL-REF.

  • Who Owns Whom. North & South America [HIL-REF HG4538 .W423]

    The most recent edition is available in HIL-REF. The 1998/99 - 2007/08 editions are shelved in HIL-STACKS.

  • Financial Post Directory of Directors [HIL-REF HG4090 .Z5 D46]

    The latest three years are in HIL-REF. Older volumes are shelved in HIL-STACKS.

  • 2016 Almanac of Business and Industrial Financial Ratios [HIL-REF HF5681 .R25 W55 2015]
  • Oxford handbook of management information systems : critical perspectives and new directions [HIL-REF HD30.213 .O95 2011]

    This handbook provides critical, interdisciplinary contributions from leading international academics on the theory and methodology, practical applications, and broader context of Management Information Systems, as well as offering potential avenues for future research.

  • Encyclopedia of sports management and marketing [HIL-REF GV713 .E53 2011]

    This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context.

  • AMA handbook of business writing [HIL-REF HF5726 .A485 2010]

    This guide takes the guesswork out of more than 50 commonly used business documents, including: reports, proposals, business plans, presentations, press releases, memos, email, newsletters,

  • AMA handbook of business letters, The
    More than 365 pre-typed, ready-to-use business letter for all occasions!
  • NAICS Desk Reference: The North American Industry Classification System Desk Reference [HIL-REF HF1041.5 .N35 2000]

    Developed by JIST Editors based on data from the U.S. Office of Management and Budget Ideal reference for professionals in law, banking, insurance, and other fields -- provides the classification information most organizations need in a compact, organized format that helps people pinpoint the information fast.

  • Dictionary of E-Business: a Definitive Guide to Technology and Business Terms [HIL-REF HF5548.32 .B67 2000]

    In a fast-moving technical environment like multimedia and the Internet only exactitude can guarantee success. An 'almost correct' specification is a wrong specification. Make total accuracy your IT signature with this invaluable guide. It offers detailed definitions of the bewildering array of terms and phrases relating to the Internet, plus short articles to explain more complex topics. Covering graphics, sound and data- you'll never fall victim to fuzzy thinking again. New and emerging areas are included such as electronic commerce, security, creating DVD discs, and briefs on new business applications and services. No need to risk disastrous misinterpretation when one can have total accuracy at one's fingertips. ? Over 2500 references and 35 illustrations ? Explains new and emerging technologies ? Bridges the gap between definition and explanation ? Provides useful tradename information ? In-depth entries illuminate specific topics Distributed by Syndetic Solutions, Inc.

  • Oxford Business English Dictionary: For Learners of English [HIL-REF HF1001 .O93 2005]

    Includes CD-ROM (HF1001 .O93 2005 CD). Ask at the Research Help Desk.

  • Oxford business French dictionary (French-English), The
    "The Oxford Business French Dictionary offers comprehensive coverage of core business vocabulary from a wide range of fields, including accountancy, banking, economics, human resource management, law, sales and marketing, the stock market, management, taxation, insurance, and information technology."
    5 simultaneous users.
  • Oxford Reference
    Multi-part database of the online versions of Oxford University Press texts. Each topical division contains the searchable version of the latest edition of published dictionaries and encyclopedias. Additionally, information about Oxford University Press is provided. Online texts will be updated after new editions of the print monographs are published. Covers the humanities and social sciences.
    5 simultaneous users.
  • CARD Online (CARDonline)
    "CARDonline and The Media Information Network ... provides information services to advertising, sales, marketing and corporate communication professionals in print and online. CARD and CARDonline, our flagship services, are designed and managed to enhance the efficiency of professionals involved in buying and selling advertising. Advertising rates and related data are available on every significant medium in Canada and on selected International media."--About page.
    Unlimited simultaneous users.
  • Directory of business information resources: associations, newsletters, magazines & journals, trade shows, directories & databases, web sites [HIL-REF HF54.52 .U5 D567 2015]

    The Directory of Business Information Resources offers a complete picture of the information resources needed to participate effectively in a chosen industry.

  • Vividata
    Vividata provides statistical data that tracks Canadian consumer demographics, media usage, lifestyle, attitudinal data and brand/product usage across 150+ categories. Data is derived from an annual national survey (Survey of the Canadian Consumer) of 40,000 Canadians (age 14+) surveyed across 50+ markets; data is released in quarterly updates.
    Unlimited simultaneous users
  • Wiley/Blackwell Reference Online
    Wiley/Blackwell Reference Online "is a vast new online library giving instant access to the most authoritative and up-to-date scholarship across the humanities and social sciences. With more than 350 reference volumes to be published in Blackwell Reference Online by the end of 2008, it is the largest academic reference collection available online and includes the critically-acclaimed Blackwell Companions and Handbooks, major reference works such as the Blackwell Encyclopedia of Management and the Companion to Syntax, and a whole host of other valuable reference materials such as dictionaries, encyclopedias and concise companions."
    Unlimited simultaneous users.
  • Cabells Scholarly Analytics – Journalytics (Business Set) & Predatory Reports
    UNB has access to Journalytics and Predatory Reports offered by Cabells International. Journalytics covers more than 3,000 qualified academic journals spanning UNB's 4 accessible business related disciplines (Accounting, Economics & Finance, Management, and Marketing) to help researchers select the best match to publish their manuscripts. Each entry displays contact information, manuscript and submission guidelines, and actionable metrics to help researchers make informed decisions. Predatory Reports is described as a listing of “deceptive” scholarly journals. Journal titles are added on an ongoing basis. The listing first became available in 2017 as a response to a growing number of predatory publishers. It offers journal information, evaluation metrics, and contains details of practices which threaten to undermine quality research.
    Unlimited simultaneous users.
  • Ulrichsweb : global serials directory
    Bibliographic database providing detailed, comprehensive and authoritative information on serials published around the world.
    3 simultaneous users.


Key Databases & Journals

When searching for journal articles, our article databases Business Source Ultimate and ABI Inform Complete are usually the best places to begin.

For Canadian articles, consider using Canadian Business & Current Affairs (CBCA) as it contains unique Canadian content that is not available in either Business Source Ultimate or ABI Inform Complete. 

Below are a few UNB-subscribed databases for research in Business. For additional databases, check the Article Databases page of the library website.

Key Resources

  • ABI/INFORM Complete (ProQuest)
    Indexing, abstracts, and full-text of scholarly and trade journal articles in business, management, and trade. Also covers dissertations, SSRN working papers, market reports, industry reports, business cases, local and regional business information, and global and trade news. Includes full text of The Wall Street Journal and digital images of selected key business journals from the first issue to the present. ABI Help Guide
    Unlimited simultaneous users.
  • Business Source Ultimate (EBSCO)
    Business Source Ultimate provides full text for more than 7,200 scholarly business journals and other sources. Coverage includes virtually all subject areas related to business. BSU provides full text (PDF) for more than 350 of the top scholarly journals dating as far back as 1922.
    Unlimited simultaneous users.
  • Canadian Business and Current Affairs (CBCA) Complete (ProQuest)
    Canadian Business and Current Affairs (CBCA) Complete is the nation's largest and most comprehensive bibliographic full-text reference and current events database. Available through the ProQuest Web interface, CBCA Complete combines full text and indexed content from all four CBCA database subsets (Business, Current Events, Education, and Reference). Subject coverage is comprehensive and information is available from the broadest range of Canadian sources anywhere.
    Unlimited simultaneous users.
  • Canadian Periodicals Index Quarterly (CPI.Q)
    Indexes over 400 Canadian periodicals (English and French) with full-text and reports from 165 periodicals.
    Limited to single-user access.
  • Mergent Intellect
    Mergent Intellect offers subscribed access to detailed business data for over 200 million public and private U.S., Canadian and international companies. Alongside detailed company research, the "Advanced Search" feature of the Intellect interface provides the opportunity to find executive contact information, build contact/mailing lists and much more.
    Unlimited simultaneous users.
  • D&B Hoovers (formerly Hoover's Online)
    D&B Hoovers provides company information through a global database of over 120 million company records and business analytics (including financials, contacts, news, reports, triggers, and industry information). It's a great place to begin when researching an unfamilar company. Alongside company information D&B Hoovers can help to build a list of companies to match a customized set of criteria.
    10 simultaneous users only
  • FP Advisor (formerly Infomart)
    FP Advisor is a collection of 12 databases from the Financial Post (FP) that provide access to detailed information about the top publicly traded companies in Canada. The collection includes: Company Snapshots, Company Surveys, Corporate Analyzer, Investor Reports, Historical Reports, Industry Reports, Predecessor & Defunct, Mergers & Acquisitions, Dividends, New Issues, Fixed Income, and a Directory of Directors.
    4 simultaneous users.
  • Mergent Online
    Mergent Online provides access to financial data for over 25,000 public U.S. and international companies. Results include: company details/history, executives, ownership, key financials, equity pricing, reports, filings, news, competitors, plus a customized Report Builder. Company financial reports for up to 15 years can be downloaded via Excel spreadsheet software. Mergent also offers real-time access to company filings submitted to the SEC (U.S.) and SEDAR (Canada). Additional attributes include a Global Private Company database for over 20 million private companies, reports (industry or equity), economic indicators, and country profiles.
    Unlimited simultaneous users.
  • PitchBook UNB-only login
    PitchBook is a private equity and venture capital database covering a wide range of companies, as well as startups. It can be used for competitor research to help identify companies that offer similar products or services. Researchers can also track entire private equity (PE) and venture capital (VC) lifecycles from fund initiation to company exits, private mergers and acquisitions (M&A) transactions, and the limited partners, fund managers, advisors, and other key players involved. Researchers can save custom searches and set up email alerts to come daily, weekly, or monthly.
    Unlimited simultaneous users.
  • IBISWorld - US/Canadian & Global Industry Reports
    Our IBISWorld database contains a range of comprehensive industry reports in the following regions - United States, Canada and Global. Industry analysis includes key statistics, industry performance, up-to-date forecasts, supply chain information, and competitive landscape. Report ListingsUS Industry Reports: The core collection has 30-40 page reports on more than 700 U.S. industries. The reports are written to the official North American Industry Classification System (NAICS). • US Specialized Industry Reports: NAICS can often be too broad when dealing with small or new industries. IBISWorld is adding new reports every week that follow our standard report format and complement our NAICS collection. • Canada Industry Reports: The Canadian collection has over 400 detailed research reports on a wide variety of Canadian industries with new reports added every month. • Global Industry Reports: 75 Global Industry Reports offer the same clear and up-to-date forecasts as our country-based industry reports, but instead focus on industry performance in key regions like Europe, Asia, the Middle East and more.
    Unlimited simultaneous users.
  • Statista
    Statista is a multidisciplinary database that aggregates information covering 80,000 topics. Access to data from over 18,000 sources covering 1.5 million statistics. All statistics can be directly downloaded in PNG, PDF, Excel, and PowerPoint formats. Data prepared according to academic citation standards, with a citation tool (APA, Chicago, Harvard, MLA, and Bluebook) and links to the original source for further research. Statista also covers industry reports, studies, forecasts, dossiers, digital market outlook , aesthetically pleasing infographics, and more.
    Unlimited simultaneous users.
  • eMarketer Pro
    eMarketer is the go-to authority on digital marketing, mobile, social media and ecommerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides information to evaluate emerging trends, validate decisions, develop new ways to reach consumers and stay ahead of the competition.
    Unlimited simultaneous users.

Additional Resources

  • Forrester Research UNB-only login

    Use of this product is restricted to students, faculty and staff of the University of New Brunswick and requires login with a *current UNB Login ID*.

    Forrester Research is a global research and advisory firm specializing in information and communication technologies (ICT) in the following areas: IT infrastructure, networking, software, eCommerce, digital marketing and cybersecurity.

    Faculty, staff or students interested in IT assessment, digital transformation, applications development, IT trends, emerging technologies and their impact on businesses and consumers will find Forrester's reports offer important insights to your research.

    Unlimited simultaneous users.
  • BCC Research Academic Library
    "BCC Research produces comprehensive market research reports to assist with market sizing, forecasting and industry intelligence. They cover topic areas such as biotech, engineering, pharmaceuticals, information technology, energy and resources, nanotechnology and photonics."
    Unlimited simultaneous users.
  • Passport GMID (Global Market Information Database)
    Passport GMID is an international market research database and analysis tool from Euromonitor. The database contains business intelligence and reports across key industries, companies, markets, and consumers in more than 200 categories for 80 countries. Also available is research on lifestyle, demographic and socio-economic country data that spans 206 countries.
    Passport GMID User Guide PDF
    Unlimited simultaneous users.
  • Frost & Sullivan
    Frost & Sullivan provides in-depth full-text market research and strategy reports in various emerging high-technology sectors.
    Unlimited simultaneous users.
  • First Research - Industry Profiles (Mergent Intellect)
    First Research offers knowledge tools (Industry Profiles and State & Provincial Profiles) that are essential for enhancing presentations and learning about key issues within 1000+ U.S. and Canadian industries. Canadian Industries: Select the International/Global Content tab on the Blue Navigation ribbon.
    Unlimited simultaneous users.
  • Financial times (
    UNB has purchased a premium online subscription to which provides our academic community with the current Financial Times newspaper, the latest international business, finance, economic and political news, analysis, data, tools, plus RSS feeds. Users can also view the Financial Times on mobile devices by downloading their apps:
    Unlimited simultaneous users.
  • EconLit (EBSCO)
    Produced by the American Economic Association, EconLit is a bibliographic database that indexes and abstracts more than 700 international economic journals back to 1969. The database contains over one million records and is considered the foremost source for journal articles, books, dissertations. book reviews, and working papers in the field of Economics.
    Unlimited simultaneous users.
  • OECD iLibrary - Books, Papers and Statistics
    OECD iLibrary is the online library of the Organisation for Economic Co-operation and Development (OECD) featuring its books, papers and statistics and is the gateway to OECD's analysis and data. OECD Books and Papers covers all OECD’s published (ISBN/ISSN) monographs, journals, statistical annuals and periodicals available online in 17 subject themes. The main texts are accessed as PDFs, whilst related tables are in XLS, PDF or HTML.OECD Statistics provides online access to all OECD’s published data, irrespective of format. It includes the dynamic interactive databases, as well as the statistical annuals and periodicals in PDF format, and their related tables in XLS, PDF and HTML. OECD iLibrary Content items (April 2020): • 15 620 ebook titles • 81 600 chapters • 242 220 tables and graphs • 2 305 articles • 6 360 multilingual summaries • 6 620 working papers • 7 billion data points across 44 databases.

    IEA Statistical Databases are not included in this package.
    Unlimited simultaneous users.

  • Vividata
    Vividata provides statistical data that tracks Canadian consumer demographics, media usage, lifestyle, attitudinal data and brand/product usage across 150+ categories. Data is derived from an annual national survey (Survey of the Canadian Consumer) of 40,000 Canadians (age 14+) surveyed across 50+ markets; data is released in quarterly updates.
    Unlimited simultaneous users
  • Westlaw Canada

    Cases, legislation, and commentary. Only available to UNB Law students and faculty.

  • Academic Search Premier (EBSCO)
    Academic Search Premier is a multidisciplinary resource that "provides journal coverage for most academic areas of studies."
    Unlimited simultaneous users.
  • PressReader - Worldwide Newspapers

    Thousands of newspapers, magazines, and other news sources from 100 countries in 60 different languages. News sources are searchable and current with up to a 60-day backfile at most -- access varies per news source.

    July 2019 NOTE: Please visit PressReader directly to select the newspaper or magazine you wish to read. Title level access is not yet available through the catalogue or the eResources search.

    Due to publisher restrictions online access to the Globe & Mail newspaper is only available while on-campus.
    4 simultaneous users.

  • Mergent Archives
    Mergent Archives provides access to a vast, indexed collection of historic corporate and industry-related documents covering over 100 countries and industries. Digitized content includes: Mergent (Moody’s) manuals (1909 -), Ford Equity Research Reports for over 4500 U.S. and Canadian companies, 85 years of annual reports beginning as early as 1925, and access to the entire collection of Mergent’s semi-annual industry reports (2003 -).
    Unlimited simultaneous users.
  • Communication & Mass Media Complete (CMMC - EBSCO)
    "CMMC incorporates the content of CommSearch (formerly produced by the National Communication Association), and Mass media articles index (formerly produced by Pennsylvania State University) along with numerous other journals..."--About the database.
    Unlimited simultaneous users.
  • SportDiscus (EBSCO)
    SportDiscus is an international database that covers all aspects of "sport, fitness, recreation and related fields."
    8 simultaneous users.
  • CAB Direct
    Combines CAB abstracts and CAB abstracts archive into a single database indexing literature in the fields of plant science; animal science; pathogen, pest, parasite, and weed management; natural resources and ecology; forestry, forest products, and agroforestry; soil science; rural development, tourism, and economics; food science and food products; biotechnology; and agricultural engineering. The database is grouped into the following categories: animal sciences, plant sciences, ecology & environmental sciences, agricultural economics & rural studies, human sciences, and leisure, recreation, and tourism.
    4 simultaneous users.
  • Films on Demand
    UNB Libraries subscribes to the Master Academic Collection, along with access to FMG Archival Films & Newsreels Collection and the Entertainment Collection. Includes 42,000+ full-length videos and over 323,000 video segments licensed for use in Canada, covering a broad range of subjects including business, social sciences, education, health and medicine, humanities, sciences, and guidance, and including archival films and newsreels. UNB subscribed Collections The Master Academic Collection (over 35,000 titles) The FM Archival Films & Newsreels (5,000+ titles) Entertainment Collection (500+ titles)
    Subscribed multi-user unlimited access per title
  • Kanopy (moderated access)

    On June 1, 2019, UNB Libraries’ transitioned to a mediated access model for Kanopy online streaming, shifting from automatic purchase of titles (receiving four plays or more) to mediated purchases requiring a prior patron request.

    Kanopy is an on-demand streaming video service for educational institutions that provides access to more than 26,000 films each year. Kanopy works directly with filmmakers and film distribution companies to offer award-winning collections including titles from PBS, BBC, Criterion Collection, Media Education Foundation and more.

    Unlimited simultaneous users per leased title.
  • Public Affairs Information Service (PAIS) International and Archive (ProQuest)
    The PAIS International database contains references to journal articles, books, government documents, statistical directories, grey literature, research reports, conference reports, publications of international agencies, microfiche, Internet material, and more. Newspapers and newsletters are not indexed. Also included in PAIS are the PAIS Archive and ProQuest Deep Indexing: Public Administration and Policy databases.
    Unlimited simultaneous users.
  • JSTOR Current Collection
    In addition to being an archive, JSTOR offers current access to a range of titles from various publishers. UNB has access to current and archival content for almost 50 of these journals.
    Unlimited simultaneous users.
  • JSTOR Archival Collection
    JSTOR provides access to back issues of a variety of scholarly journals. UNB Libraries currently subscribes to the Arts & Sciences (I through X) collections, along with the Life Sciences and Ireland collections.
    Unlimited simultaneous users.
  • LegalTrac
    Provides references to articles in major law reviews, legal newspapers, bar association journals, and international (including English-language and French-language Canadian) legal journals. Also includes references to selected law-related articles from business and general interest publications.
    LegalTrac also provides access to over 100 full-text journals covering the aforementioned fields of study.
    Unlimited simultaneous users.
  • Dissertations & Theses (ProQuest PQDT)
    ProQuest Dissertations and Theses "is the single, authoritative source for information about doctoral dissertations and master's theses. The database represents the work of authors from over 1,000 graduate schools and universities."

    All PhD dissertations and Master's theses from depositing universities are available from 1997 onwards, unless the document's author has requested a temporary delay.

    It is also possible to search within an interface exclusive to Dissertations & Theses @ University of New Brunswick.

    For UNB theses submitted after 2012, please consult UNB’s institutional repository, UNB Scholar, or the library catalogue, UNBWorldCat.
    Unlimited simultaneous users.

  • Google Scholar
    Google Scholar searches a subset of the Web that Google has classified as "scholarly literature". They do not publish a list of chosen sites, and they do not state how often sites are checked. Some important sources are not covered at all. Thus, Google Scholar alone should not be relied on for comprehensive research.
    Unlimited simultaneous users.

UNB Libraries subscribe to a wide variety of academic journals, magazines, and newspapers, both in print and online. A few titles in Business Administration include:



Journal/eBook Packages

Streaming Video



Document Delivery

If a journal article is not available at UNB, it can usually be obtained through our document delivery service.  See the document delivery page for the electronic request form.  Article delivery in print or electronic form takes between 3-7 days.


Find Books

UNB WorldCat is our catalogue for searching UNB Libraries' collections.  It is useful when you don't have a particular title in mind and are instead searching by topic or keyword(s) to see what is available.  Note that UNB WorldCat also includes links to selected article records by default.  After an initial search you can limit results to books, if desired.

Search UNB WorldCat:
Limit to: 

Books and other materials appearing in your results and not held by UNB may be requested for loan from another institution.  Please refer to the document delivery page for electronic request forms and more details.

To browse the shelves for books on Business, try the following Call Number ranges:

HA-HC Statistics, Economics and Economic History
HD 4801-8943 Labor
HD 6958.5-6976 Industrial Relations
HE Transportation and Communications
HF Commerce
HF 5387-5387.5 Business Ethics
HF 5410-5417.5 Marketing. Distribution of products
HF 5546-5548.6 Office Management
HF 5549-5549.5 Personnel Management
HF 5601- 5689 Accounting
HF 5717-5734.7 Business Communication
HF 5801-6182 Advertising
HG Finance
HG 1501-3550 Banking
HG 8011-9999 Insurance
HJ 9-9940 Public Finance

Government Documents

Our Government Documents, Data, and Maps Department website also provides access to a variety of materials. This web site includes a list of Internet sites of federal, provincial and international governments which provide information sources and publications for downloading, to supplement the collection found in UNB WorldCat.

UNB Libraries is a depository library for the federal Depository Services Program (including Statistics Canada publications), the European Union, the Asian Development Bank and the United Nations. Contact the Government Documents Information desk for help.


Document Delivery

Books and other materials not available at UNB may be available for loan from another institution through our document delivery service.  See the document delivery page for electronic request forms and more details. Delivery in print or electronic form usually takes between 3-7 days.


Business Plans

Business Plans

UNB Libraries carries a wide variety of electronic/print books on the subject of business planning. Below are a few examples:

eBooks - UNB Libraries

Print - UNB Libraries

  • Evans, V. (2011). The Financial times essential guide to writing a business plan: How to win backing to start up or grow your business. Financial Times/Prentice Hall. HIL-STACKS: HD30.28 .E83 2011

  • Pinson, L. (2008). Anatomy of a business plan: The step-by-step guide to building your business and securing your company's future. Out of Your Mind ... and into the Marketplace. HIL-REF: HD30.28 .P5 2008

  • Friend, G. (2009). Guide to business planning. Second Edition. Bloomberg Press. HIL-STACKS: HD30.28 .F747 2009

  • Kraten, M. (2010). Business planning and entrepreneurship: an accounting approach. Business Expert. HIL-STACKS: HF5657.4 .K73 2010

Internet Resources - Business Planning

Free Websites

Free Websites

While there is a wealth of information freely available on the internet, not all sites are created equal. Careful evaluation is a critical part of doing research on the Internet.  Below are a few recommended sites:

Citing Business Sources

Citing Your Sources

Accurate, properly formatted references and bibliographies are hallmarks of good academic research, as they acknowledge the source of any ideas you mention in your writing, document your research, and provide the information your readers need to track down your sources.

The standard citation style for Business is American Psychological Association (APA) style, but your instructor may require or recommend that you use another. Always check your course syllabus or ask your instructor to be sure you are using the correct citation style.

The Publication Manual of the American Psychological Association (7th Edition) provides guidance on writing research papers and acknowledging sources. The below examples, based on APA style, are intended to provide help on how to format in-text references/citations in a reference list for the kinds of resources frequently used by Business students and faculty. 

In addition to these examples, citation management tools like Zotero can help you with your research, as they can serve as a repository for your references and are able to auto generate* in-text citations and a Reference list.

*Just a word of caution when using auto generation: double check the citations and references for accuracy, as they are generated by vendor software not humans! 

Every Business assignment (e.g., report/paper) must include references that have TWO parts:

  1. In-Text Reference (Citation): The purpose of in-text references/citations is to identify the sources of your information and to distinguish your ideas from those of others. In the body of your paper, provide the surname of the author(s) and the year of publication to credit a specific passage/idea used. You can provide the reference information in your own text or within parentheses. The standard format is: (Author, Year of Publication, Page Number*). *Page number is required for direct quotes, but optional when paraphrasing. 
    1. Example for narrative in-text citation: In Dill’s 2021 article, it is cited that certain industries like health, retail and food services have experienced especially high rates of turnover. 
    2. Example for parenthetical in-text citation: Certain industries like health, retail and food services have experienced especially high rates of turnover (Dill, 2021). 
  2. Reference List: The purpose of the list is to guide your reader to the sources you have used in your paper. At the end of your paper, on a separate page, provide the full details of all sources in a reference list, entitled “References” (without quotation marks and centered). Your reference list should display each entry in alphabetical order by the surname of the first author. Each reference entry should be double-spaced with the second line indented. Double-spacing is also required between all entries. APA Style has a useful Guide to Creating An APA Style Reference List

See the below Reference List examples for frequently-used UNB Libraries’ business databases. Note that due to formatting constraints, they do not display double-spacing or indentation. The Examples are also available in PDF format

Reference List Examples

Business Source Reference List Examples
ABI/INFORM Complete (ABI) Dill, K. (2021, Oct 15). America's workers are leaving jobs in record numbers; U.S. workers handed in nearly 20 million resignations this spring and summer. Wall Street Journal (Online)
BCC Research BCC Publishing Staff. (2021, November). Smart grid: Global markets to 2026 (ENG032A). 
Bloomberg Bloomberg. (n.d.). Stock price graph for Bank of Montreal 1/01/2020 to 12/31/21 [Data set]. Retrieved January 14, 2022, from /
Bloomberg Businessweek Rai, S., Ghosh, S., Kalesh, B., & Luo, J. (2021, November 8). India’s fintech boom. Bloomberg Businessweek, (4719), 25–26.
Business Plans Handbook (Gale) Gale. (2021). Electronic waste collection and recycling business. In D. Craft (Ed.), Business plans handbook (Vol. 51, pp. 69-81). Gale Directory Library. 
Business Source Ultimate

[Journal Article]

Joshi, A., Hambrick, D. C., & Kang, J. (2021). The generativity mindsets of chief executive officers: A new perspective on succession outcomes. Academy of Management Review, 46(2), 385–405. 

[MarketLine company profile]

MarketLine. (2021, August 19). Tesla, Inc. [Company profile]. Business Source Ultimate. 

[Political Risk Yearbook country report]

PRS Group. (2021, July). Brazil country report. Political Risk Yearbook. Business Source Ultimate. 

Canadian Business & Current Affairs Complete (CBCA)

Team Canada unveils winning wardrobe: Lululemon worked with athletes to create uniforms that marry fashion and function. (2021, Oct 27). Toronto Star, B10. 

[Note that for news articles with no attributed author, move the title to the first position in the reference list. In text, use the article title in "quotation marks" in lieu of the author's name. For long titles, just use the first few words.]

Company Webpage - Company Reports & Filings (Public Webpage) Roblox Corp. (2021, August 16). Quarterly Report  
D&B Hoovers

[Company Profile]

Dun & Bradstreet. (n.d.). Beyond Meat, Inc. [Company profile]. Retrieved November 9, 2021, from 

[Note: Because the above report is regularly updated, a retrieval date is included in the citation.]

[Industry Profile]

Freedonia Focus Reports. (2021, June). Beverages: United States [Industry profile]. Dun & Bradstreet. 

EconLit Baudot, L., Huang, Z., & Wallace, D. (2021). Stakeholder Perceptions of Risk in Mandatory Corporate Responsibility Disclosure. Journal of Business Ethics, 172(1), 151–174.   
EDGAR – U.S. Securities & Exchange Commission (Public Website) Tesla, Inc. (2021, February 8). Tesla, Inc.: Form 10-K 2020. EDGAR. 

Many eMarketer reports are covered by analysts. Analysts should be used as authors.

von Abrams, K. (2021, October 21). The global media intelligence report 2021: A reference guide to consumers’ media use in 43 countries. eMarketer.  

First Research  See Mergent Intellect
Forrester Research

Forrester reports are covered by analysts. Analysts should be used as authors.

Liu, J., Collins, E., McElveen, S., & Turley, C. (2021, October 26). Know your social media audience in 2021 — And if they want to interact with you. Forrester. 

Freedonia Focus Reports See D&B Hoovers 
Frost & Sullivan Frost & Sullivan. (2021, November 3). Global healthcare personal protective equipment growth opportunities (K638). 
FP Advisor (formerly Infomart)

FP Advisor. (n.d.). Corporate snapshots: Royal Bank of Canada. Retrieved January 19, 2022 from

[Note: Because the above report is regularly updated, a retrieval date is included in the citation.]

Harvard Case Study  Puri, S. (2022). Should you compromise your founding principles for faster growth? (Harvard Business Review Case Study No. R2201X-PDF-ENG). 
IBISWorld - Industry Reports

IBISWord Industry reports are covered by analysts. Analysts should be used as authors

McGrath, S. (2021, May). Fruit and nut farming in Canada (IBISWorld Canada Industry Report 11135CA). IBISWorld.

Market share reporter (Gale) Gale. Leading Children's Apparel Store Operators, 2019. (2021) In V. L. Burton, III & R. S. Lazich (Eds.), Market Share Reporter (31st ed.). Gale. 
MarketLine company profile See Business Source Ultimate
Meltwater - Canadian newspapers & beyond (formerly Infomart) Bishop, J. (2021, November 4). Atlantic coast becomes one of the 'most reliable places' to find great white sharks. New Brunswick Telegraph Journal (Print Edition), A3.
Mergent Archives Mergent Inc. (2019, October). Biotechnology Asia-Pacific: a company and industry analysis. Mergent.
Mergent Intellect 

[Company Profile]

Mergent Inc. (n.d.). Shopify Inc. [Company Overview]. Retrieved November 8, 2021 from

[Note: Because the above report is regularly updated, a retrieval date is included in the citation.]

[First Research Industry Profile]

First Research (2022, January 10). Venture Capital. First Research. Mergent. 

Mergent Online

Mergent Inc. (n.d.). Costco Wholesale Corp [Company financials data set]. Retrieved November 8, 2021 from

[Note: Because the above report is regularly updated, a retrieval date is included in the citation.]

OECD iLibrary -- Note OECD iLibrary contains books, papers, and statistics

OECD reports are covered by analysts. Analysts should be used as authors.

Lane, M., & Saint-Martin, A. (2021, Jan 25). The impact of Artificial Intelligence on the labour market. OECD Publishing. OECD iLibrary.


Passport reports are covered by analysts. Analysts should be used as authors.

Solomon, D. (2021, Oct 25). Global economic outlook: Q4 2021. Euromonitor International. Passport GMID.


In PitchBook, you may use search filters to create different kinds of lists. To cite these lists, use square brackets to describe how you compiled your list. 

PitchBook Data. (n.d.). [List of completed buyouts in Canada between Jan 1 202 and June 1 2021]. Retrieved November 12, 2021 from

PitchBook Data. (n.d.) Saeplast [Company profile]. Retrieved November 12, 2021 from

[Note: Because the above report is regularly updated, a retrieval date is included in the citation.]

Political Risk Yearbook Country Report See Business Source Ultimate
PressReader - Worldwide Newspapers Waldie, P. (2021, Nov 12). Ugandan activist finds her voice and spot in the picture. Globe and Mail (Print edition), A4. 
SEDAR - Canadian Securities Administrators (public website) Thomson Reuters Corporation. (2021, November 4). 52-109F2 - Certification of interim filings - CEO (E). SEDAR.

Statista is a statistics portal that brings together data/information from 18,000 different sources. If Statista notes a source, then the source should be used as the author.

Marketplace Pulse. (2020, June). Most popular categories among handmade Etsy sellers worldwide as of June 2020, by share of sellers [Graph]. Statista. 

Statistics Canada Statistics Canada. (2021). Table 21-10-0011-01 Commercial and industrial machinery and equipment rental and leasing, sales by type of client [Data table].
Vividata Vividata. (2021, Spring). Finance\Online banking - personally used past 3 months [Base: Age 14+] [Data set].

Citing Indigenous Knowledge

Indigenous scholars have long pointed out the ways the rules of academic citation styles can be exclusionary. Following the existing rules, it can be difficult to grant Indigenous knowledges, particularly oral teachings, the respect they deserve. In 2021, Lorisia MacLeod of the James Smith Cree Nation published templates for citing Indigenous Elders and Knowledge Keepers in various styles. MacLeod's complete article is available here

Here is her template for APA format:

Last name, First initial. Nation/Community. Treaty Territory if applicable. Where they live if applicable. Topic/subject of communication if applicable. personal communication. Month Date, Year.

For example: 

Cardinal, D. Goodfish Lake Cree Nation. Treaty 6. Lives in Edmonton. Oral teaching. personal communication. April 4, 2004.

Key Resources

APA Style Resources