Entrepreneurship - Open Resources Guide

Introduction

Questions? Contact Sally Armstrong, the Entrepreneurship Librarian, at sally.armstrong@unb.ca or book a virtual meeting with me here

Open Resources for Entrepreneurship

The open resources included in this guide are either freely available or open access. There are some resources that have free information with additional information behind a paywall. Other resources are open access which refers to free, unrestricted online access to research outputs such as journals, books or databases.

Open resources can be helpful to entrepreneurs that may not have access to expensive market research databases or for entrepreneurs that struggle to find information using library resources. They can help you learn about competitors, understand your market, and keeping on top of emerging trends.

The open resources listed in this guide are considered secondary research which is a compilation of existing data that has been collected and analyzed. This information is communicated in a variety of formats including government statistics, newspaper articles, an industry report, and a wide variety of additional sources. Staying up to date on this information will keep you informed of new trends in the market, disruptive technologies, and help you stay aware of what your competitors are working on.

Secondary research can help you find answers to just some of the following questions:

  • What is the size of my market?
  • Who are my competitors?
  • Which market is best suited for my product or service?
  • What are the emerging trends in an industry?

Use the tabs above to find Canadian, United States, and Global open access resources. 

Canada

Questions? Contact Sally Armstrong, the Entrepreneurship Librarian, at sally.armstrong@unb.ca or book a virtual meeting with me here

Canada

Demographics

  • Statistics Canada produces statistics to help Canadians better understand the underlying data that makes up their country.
    • They publish data on subjects like population and demographics, energy, agriculture, and education. You can browse the full list of subjects and the corresponding data here.
    • Statistics Canada has introduced infographics to help people, business owners, academics, and management at all levels, understand key information derived from their survey data. You can browse the published infographics here.
    • Economic and social indicators specific to New Brunswick can be found here.
  • Nielsen Insights: Demographics

Economic Indicators

Industry 

  • Canadian Industry Statistics 
    • Data coverage for a variety of industries. It provides information on the number of businesses, financial performance, and labour productivity for each industry. 
  • UBC Small Business Accelerator Industry Guides 
    • A collection of over 100 industry guides to help you plan and execute your secondary market research. 
    • Note: Most information is freely available but some of the resources listed require a UBC login. 
  • PwC Canada Industries
    • Research on multiple industries including cannabis, healthcare, and technology.

Consumer Behaviour

Manufacturing and Suppliers

General Trends

  • Google Scholar Find academic research articles related to a specific term or topic. 
  • Google Trends Allows you to explore the popularity of a specific search term or topic.
  • BetaKit Canadian startup new and tech innovation.
  • Entrevestor News on Atlantic Canadian entrepreneurs.
  • Huddle Gathering place connecting NB entrepreneurs with jobs and opportunities.
  • The Verge Examines how technology will change life in the future for a massive mainstream audience.
  • TechCrunch Reports on the business of the tech industry.
  • CB Insights - Newsletter CB Insights newsletter offers analysis on venture capital, startups, patents, news and partnerships gleaned from their CB Insights market intelligence platform.

United States

Questions? Contact Sally Armstrong, the Entrepreneurship Librarian, at sally.armstrong@unb.ca or book a virtual meeting with me here

United States Information

The United States Census Bureau will be your main source for demographic data related to the United States. 

  • The American FactFinder tool can be used to find data related to the American Housing Survey, the Survey of Business Owners, and the Population Estimates Program. You can browse the full list of what's available here.
  • All topics with data available can be found in this list. It is quite long so use ⌘F to search for your specific topic.
  • If you are looking for charts that have already been created, there are Infographics & Visualizations available for data going back to 2008.

The U.S. Bureau of Labor Statistics (BLS) is the principal federal agency responsible for measuring labor market activity, working conditions, and price changes in the economy.

  • The Occupational Outlook Handbook can help you find career information on duties, education, and training, pay, and the outlook for hundreds of occupations.
  • Subject areas covered by BLS include employment, unemployment, inflation and prices, and productivity. A list of all available subject areas can be found here.

The National Center for Education Statistics (NCES) is the primary federal entity for collecting and analyzing data related to education.

Data USA is a comprehensive data tool developed by Deloitte, Datawheel, and Cesar Hidalgo providing visual representations to understand and visualize the critical issues facing the United States in areas like jobs, skills, and education across industry and geography.

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research.

Global

Questions? Contact Sally Armstrong, the Entrepreneurship Librarian, at sally.armstrong@unb.ca or book a virtual meeting with me here

Global Information

World Bank Open Data provides free and open access to global development data. You can browse the data by countries and economies or indicators. An example of an indicator could be education or poverty.

The World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 world entities.

The World Health Organization (WHO) provides health-related statistics for more than 1000 indicators for its 194 member states.

The International Monetary Fund (IMF) publishes a range of time series data on IMF lending, exchange rates, and other economic and financial indicators.

European Commission: Internal Market, Industry, Entrepreneurship and SMEs provides information on legislation and standards, reports and consultations, and covers a wide variety of industries for the European market.

More Information

  • Sally Armstrong (Profile)
  • During the COVID-19 online-only course delivery period, I am available for research support through email or Microsoft Teams. You can book a meeting with me using the link below.
  • Entrepreneurship Librarian
  • UNB Fredericton
  • sally.armstrong@unb.ca
  • 506-447-3017
  • Follow
  • Book a virtual meeting